Why You Need To Conduct A Design Audit

Why You Need To Conduct A Design Audit

  Effective branding relies on the consistency of all the touchpoints your audience has with your company. Design heavily influences the customer experience and ensures that your customers (and potential customers) receive the same message at any given touchpoint....

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Choosing The Right Logo For Your Business

Choosing The Right Logo For Your Business

A logo is a powerful visual representation of your company. It forms an impression that should be memorable, unique and positive. An effective logo is the start of a successful corporate identity. Your company can be as up to date in its services and products as you...

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Not the same: Brand Positioning and Brand Purpose

Not the same: Brand Positioning and Brand Purpose

There was a period between about 2016-2017 where many brands seemed to combine purpose and positioning. During these two years, it appeared society had an awakening that manifested in multiple, intersectional ways: A significant refugee crisis was happening in Europe;...

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Four Simple Strategies to Keep Your Brand Consistent

Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.

Is Fear The Ultimate Brand Builder?

Halloween is one of my favorite holidays and has been since I was a kid. I grew up on the thrillers of the 1970's and 80's like John Carpenter's Halloween and The Thing, Ridley Scott's Alien, and William Friedkin's The Exorcist (be thankful I didn't choose the other...

When Is It Time For A Name Change?

Dunkin' Donuts recently announced that it was considering dropping 'Donuts' from its name in selected stores. A Pasadena, California location is to be the first with the Dunkin’ only branding. This new naming will highlight that there is more to the brand than the...

Where you work matters: 4 Ways To Increase Productivity

Being a business owner is challenging but it has some perks, like being able to work almost anywhere. Many of us work out of home offices, which in theory is great, until you realize the reason you’re working without pants is because you've gotten complacent with your...

5 Tips on Successful Small Business Branding

We all understand how important brands can be. There are brands that are significant all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the...

10 Ways To Be More Productive

Like many self-employed people I get to enjoy the freedom of taking on diverse creative challenges and consulting work. And like so many others, I’m trying to juggle a pretty full plate. I’m an advisor for the HOW Design Live conference, write for HOW, teach at...

The Basics of Getting Things Done (GTD)

Getting Things Done, or GTD, is a system for getting organized and staying productive. It may seem complicated on the outside, but the end goal is to spend less time doing the things you have to do so you have more time for the things you want to do. Let's break it...

5 Key Steps to paperless productivity

I love paper. I hate paper. Regardless of format, print or digital, what I want is information at my fingertips when I need it, wherever I am. I want instant capture of ideas, to-do’s and notes (which for me still requires paper) but I don't want a lot of paper laying...

Transforming Your Brand Culture

In the first part of this two-part series, I talked about brand cultures that focus on performance, those that are restless for change, freeform cultures and those that learn fast and continue to evolve.Understanding the type of branded culture you are trying to...

3 Keys to Building An Admired Brand

The more your brand enables entices, and enriches customers, evoking their positive emotions and building their trust, love, and respect, the more highly admired it will be. An admired brand offers the greatest opportunity for enduring and profitable growth. When your...

50 Ways to Differentiate Your brand

Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference. They say they want to be distinctive to consumers but often, in their heart of hearts, they...

What Being An Admired Brand Does For Your Business

The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of the competition. However, we argue that a brand is...

A Guide To Responsive Logos

To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.

Identifying Your Brand Culture

Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.

The Difference Between Branding And Marketing

While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.