THE BRENITS CREATIVE BLOG

Insights on branding, marketing, and design.

We aim to provide helpful content to our clients and other businesses about brand marketing, design, and more.

The Marketing Mix

The Marketing Mix

Even after 40 years (or 60 in the case of the original P’s), the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.

Don’t Stop Marketing

Don’t Stop Marketing

Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.

How To Name Your Brand

How To Name Your Brand

To remind us that names have only as much power as we give them, Juliet in Shakespeare's Romeo and Juliet, says (and I'm paraphrasing) "would not a rose by any other name, smell just as sweet"?  Um, no. Shakespeare obviously didn't have to worry about branding. Naming...

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