POSITIONING & MESSAGING STRATEGY | NAMING & VISUAL IDENTITY | BRAND MARKETING
We’ll create a referrable brand that resonates with your audience.
Thinkers. Creators. Storytellers. Versatile and nimble in what we do.
We are a full-service branding and marketing firm offering brand creation, marketing, and creative consulting for businesses, organizations, and entrepreneurs doing it on their own.
These are just a few of the challenges we have helped our clients solve.
If any of these statements sound familiar, let us help you turn things around.
"We look behind the times."
You've got a great business with awesome products and
"We made something new."
You've developed a new product (or service) and it needs a name and visual identity.
"Customers don't really know us."
Your brand does not position you as being as good, or better than, your competition.
"I don't have the time."
Managing your brand and marketing is taking up too much time, and you need an expert to help manage it for you.
"My brand is stale."
Your logo is dated, positioning is unclear, and things look and feel inconsistent.
"We're the new kids on the block."
You need to send a strong signal to the world that you're the new industry leader.
"We need to raise millions of dollars."
You're seeking funding and a campaign needs to be developed to raise capital.
"I'm losing out on new business."
You're marketing isn’t working anymore to attract new customers.
"I don't know what to try next."
You're plum out of ideas for what to do to bring new business in the door.
Our Approach Isn’t “One Size Fits All”
There are more ways to build a brand and market your business than you can shake a stick at.
We can help you focus on your goals, develop your strategies, and execute the plan. If you don’t see something you need, we probably do it but it’s just not listed here. Just ask us hey can you…? and we’ll let you know if we can help.
Research & Analysis
Design Audit – Brand Audit & Insights – Competitor Analysis – SEO Audit & Keyword Research – Voice of Customer (VOC) survey – Net Promoter Score (NPS) – Target Audience Research
The foundation for a successful project.
You’re too close to your own business to identify the changes necessary for over-the-top success. We’ll analyze your current brand touchpoints, messaging, and communications to gain valuable insight into what makes your organization unique from the competition. During the course of this research, we may also identify current and potential issues that may be holding you back. Our comprehensive analysis of your competitors’ branding is used to build a framework for positioning your brand in the market.
Strategic Development
Brand Positioning – Mission & Vision Development – Key Message Development – Marketing Strategy & Planning – Content Strategy – Brand Architecture
The plan of attack, designed to help you achieve all of your goals.
You could let your business’ reputation develop by fate, or you can position your company strategically to build the reputation you want. We’ll develop a clear and relevant brand positioning strategy that provides a strong foundation for marketing, communications, and creative projects. With that foundation set, we’ll plan a flexible system that can grow and evolve. And with a well-thought-out content strategy, you’ll have a clear plan for creating and delivering content for websites, social media, blogs, and other digital and print channels.
Implementation & Execution
Brand Naming – Logo & Visual Identity Design – Brand Guidelines & Graphic Standards – Print & Digital Design – Marketing Collateral – Website Development – Content Development – Event/Conference Branding and Design – Environmental Design & Signage
Bringing it all to life for the world to see.
With a solid plan in place, we’ll create print and digital marketing and communications pieces to promote your services and products. All of your branded materials will present your value and differentiating factors to your target audience with consistent and beautifully designed communications.
Creative Consulting
Brainstorming Sessions & Workshops – Project/Product Roadmapping – Vivid Vision Workshops
You need ideas. Big ideas. C’mon, pick my brain.
If you need fresh problem solving, creative thinking, insight, and objectivity, then we’ll help you develop, refine, and clarify strategies that will grow your brand. We’ll give you guidance and creative development on anything: from business goals to business plans, to your latest product/service launch idea. Our IdeasStorming sessions get you the kind of big ideas your business needs in facilitated development sessions that help you determine your goals and build a roadmap for success.
Need a creative partner for ongoing work?
Our retained services arrangements are the perfect solution.
From One-Person Businesses To Large Corporations, And Everything In-between.
We have worked with companies of all sizes and in several different industries.
If you can’t find a sector you fit into below, not to worry, this is just a snapshot of our main areas that we tend to do work for. If you would like to work with us please get in touch.
Financial Services
PR, Media, Marketing
Health & Fitness
Legal Services
Technology
Retail & Fashion
Home Services
Non-Profit and Causes
Business Organizations
Chambers of Commerce
Membership-Based Organizations
Pharmaceutical Research
Professional Services
Transportation & Logistics
Publishing
Sports & Entertainment
Education
Property Management