The Brenits Creative Blog

Insights on branding, marketing, and creative strategy.

3 AI tools to use that aren’t ChatGPT

Cut through the AI hype, with practical insights for service-based SMEs. From automating customer relationship management to refining your professional writing and optimizing your calendar, these AI tools streamline your tasks and enhance productivity.

Use “Start, Stop, Continue” To Boost Your Brand Next Year

The “Start, Stop, Continue” method is not just an exercise in reflection; it’s a strategic tool for transformation. By methodically evaluating your past year’s efforts and planning for the future, your business is well-positioned to enter the new year with a revitalized, more effective branding and marketing strategy.

The Power of Thankfulness in Branding

Showing gratitude enhances customer loyalty, brand differentiation, and employee morale, fostering long-term success and ethical practices.

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Advertising and Promotion: Understanding the Key Distinctions

Advertising and Promotion: Understanding the Key Distinctions

Advertising and promotion are often used interchangeably, but they have distinct purposes and roles in the marketing mix. By understanding the objectives and benefits of each approach, marketers can make informed decisions to reach their target audience and achieve desired outcomes.

7 Tips For A Mid-Year Brand And Marketing Checkup

7 Tips For A Mid-Year Brand And Marketing Checkup

As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.

The Power of Pricing: How to Make Your Brand Stand Out

The Power of Pricing: How to Make Your Brand Stand Out

The right pricing strategy is crucial to the success of your brand. It should align with your brand’s values and positioning, and can create a loyal customer base, increase sales, and boost revenue. On the other hand, the wrong pricing can damage your brand’s reputation, decrease sales, and drive customers away.