Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.
We’re all working from home now.
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THE BRENITS CREATIVE BLOG
Insights on branding, marketing, and design.
We aim to provide helpful content to our clients and other businesses about brand marketing, design, and more.
How To Name Your Brand
To remind us that names have only as much power as we give them, Juliet in Shakespeare's Romeo and Juliet, says (and I'm paraphrasing) "would not a rose by any other name, smell just as sweet"? Um, no. Shakespeare obviously didn't have to worry about branding. Naming...
How Behaving Like A Consultant Made Me A Better In-House Corporate Creative
Last year I wrote about some lessons learned while working in-house that makes me a better consultant and business owner. Today, I'm turning the tables and following up with some ideas for what I think helped shape my success when I was an in-house, corporate,...
The Difference Between Marketing Strategy and Tactics
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
40+ Types of Marketing for Your Business
Like many non-marketers, you might think that marketing is "one" thing: getting the word out about your business and influencing the "buy" decision. There are several types of marketing that a business could use to get customers to make that decision. Marketing has...
How We Gained Clarity, Focus and Growth With a Rebrand
Our organization, the Early Childhood Educators of Reformed Judaism (ECE-RJ), has been around for 15 years. I’ve been its executive director for four years. I’ve seen the organization grow and, at times, struggle – but our mission of meeting the needs of our...
The Care and Craft of Brenits Creative, in Our Client’s Words
My experience with Brenits Creative has been fantastic. I wish I would have contacted Andy back when I first started Cyclone Shipping! But back then, I probably would have had some of the same doubts as when I first met Andy many years later: Do I really need to take...
Scare Tactics In Branding and Marketing
Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...
We Get by With a Little Help From Our Branding Friends
Every business owner faces a series of challenges. We wear many hats and make a lot of different decisions each day, as you know. Depending on where you are in your business lifecycle – the start-up phase, a mature business or a relaunch – we might share similar...
How Writing Helps Me Talk About What I Do
I attend a fair amount of networking events every month. As an entrepreneur providing expertise, doing it (mostly) on my own, I get most of my new business leads through referrals. So going to 7 to 10 gatherings per month to meet other entrepreneurs - some of whom...
