The Brenits Creative Blog

Insights on branding, marketing, and creative strategy.

3 AI tools to use that aren’t ChatGPT

Cut through the AI hype, with practical insights for service-based SMEs. From automating customer relationship management to refining your professional writing and optimizing your calendar, these AI tools streamline your tasks and enhance productivity.

Use “Start, Stop, Continue” To Boost Your Brand Next Year

The “Start, Stop, Continue” method is not just an exercise in reflection; it’s a strategic tool for transformation. By methodically evaluating your past year’s efforts and planning for the future, your business is well-positioned to enter the new year with a revitalized, more effective branding and marketing strategy.

The Power of Thankfulness in Branding

Showing gratitude enhances customer loyalty, brand differentiation, and employee morale, fostering long-term success and ethical practices.

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How To Wipe Out $20B Of Brand Equity

How To Wipe Out $20B Of Brand Equity

People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.

What Color Says About Your Brand

What Color Says About Your Brand

Color evokes emotional responses and creates associations that customers will connect to a brand. The colors of your brand communicate a lot.

Beyond Logos: Exploring the Intangible Side of Branding

Beyond Logos: Exploring the Intangible Side of Branding

A company’s identity extends beyond its visual representation, known as corporate identity, which contributes to brand recognition but represents only a fraction of the overall brand. The true essence of a brand lies in its intangible qualities.

Social Media: A Marketing Tactic or Strategy?

Social Media: A Marketing Tactic or Strategy?

While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.