How Behaving Like A Consultant Made Me A Better In-House Corporate Creative

Management

Last year I wrote about some lessons learned while working...

Lessons Learned Working In-House That Helped Me Be A Better Consultant

Management

By the end of 2015, after being an in-house creative director...

The Changing Relationship Between In-House and Outside Agencies

Management

In recent years, there has been a shift in power in the creative industry regarding who “owns” brand and creative work in corporate America. In-house creative teams have emerged as important players, producing some of the best creative work in design, advertising, photography, and video. This shift has led to corporations leveraging their in-house talent more than ever, with in-house teams taking on the responsibility of managing outside agency relationships.

Work at an agency, freelance or go in-house? Part 2

Management

FREELANCE VERSUS THE SALARIED (IN-HOUSE) JOB. When I was just starting out, the thought of a designer going in-house was almost unheard of. We were educated to believe that the best work was being done by ad agencies and design studios, and your best bet starting out was to get a freelance gig starting at the bottom and proving yourself to move up to the juicy client work.