Effective branding relies on the consistency of all the touchpoints your audience has with your company. Design heavily influences the customer experience and ensures that your customers (and potential customers) receive the same message at any given touchpoint....

A logo is a powerful visual representation of your company. It forms an impression that should be memorable, unique and positive. An effective logo is the start of a successful corporate identity. Your company can be as up to date in its services and products as you...