BLOG

We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.

Brand Strategy
Use “Start, Stop, Continue” To Boost Your Brand Next Year

Use “Start, Stop, Continue” To Boost Your Brand Next Year

The “Start, Stop, Continue” method is not just an exercise in reflection; it’s a strategic tool for transformation. By methodically evaluating your past year’s efforts and planning for the future, your business is well-positioned to enter the new year with a revitalized, more effective branding and marketing strategy.

read more
Discovering What Consumers Expect In A Brand

Discovering What Consumers Expect In A Brand

Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.

read more
Brand Marketing Is Like Planting Trees

Brand Marketing Is Like Planting Trees

Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.

read more
Your Brand Needs a Purpose

Your Brand Needs a Purpose

Mission, vision, values, and positioning statements are the most widely recognized strategic tools used to define a company’s business, strategic objectives, and overall approach to reach those objectives. Another less frequently recognized strategic statement that many companies neglect to employ is the Purpose statement.

read more

Download This FREE Worksheet

Brand Checkup

Take This FREE E-mail Course

Know your “it” factor