Creating a brand from scratch can seem daunting, but by following these steps, you can establish a powerful and effective brand that sets your startup apart from the competition.
We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
The Fundamentals of Developing a Strong Personal Brand
Managing your personal brand is an ongoing process that requires constant attention and effort to build and maintain one’s brand image. But doing so can significantly impact career success and professional relationships.
Stand Out from the Crowd: Why a Brand Advisor is Essential for Your Personal Brand
In this article, we explore seven reasons why you need a brand advisor for your personal brand. Learn how a brand advisor can help you define your brand, create a strategy, develop your voice, establish authority, increase visibility, maintain consistency, and save time and energy.
Discovering What Consumers Expect In A Brand
Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.
Brand Marketing Is Like Planting Trees
Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.
Your Brand Needs a Purpose
Mission, vision, values, and positioning statements are the most widely recognized strategic tools used to define a company’s business, strategic objectives, and overall approach to reach those objectives. Another less frequently recognized strategic statement that many companies neglect to employ is the Purpose statement.
The Fortune is in the Follow Up
A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
Brand Marketing in a time of COVID-19
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
How To Name Your Brand
To remind us that names have only as much power as we give...
Scare Tactics In Branding and Marketing
Human beings have base fears such as the need for protection,...
Defining Your Audio Brand Strategy
From Netflix's "Ba-Dummm!" to the "ba-da-DA-Dum" of Intel, or...
A Fresh Start: Rebrand Your Business or Refresh Your Website?
No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.
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