YOUR BRAND = YOUR REPUTATION
The Quality Of Your Brand Reflects The Quality Of Your Business.
Goals First, Strategy Next, Then Tactics
Our Approach Isn’t “One Size Fits All”. There are more ways to build a brand and market your business than you can shake a stick at. It starts with a conversation to see if we can even help, so please get in touch.
You’re too close to your own business to fully identify the changes necessary for over-the-top success.
We’ll evaluate your brand and marketing strategies, as well as your competitors, to determine where the gaps are and help you develop new strategies
Case Study
Early Childhood Educators Of Reform Judaism
Non-Profit | Membership Organization
New Messaging and Marketing Bring Energy, Excitement to Non-Profit
Membership-based association strengthens its brand with new messaging and content tailored to its distinct audiences.
Read the Case Study
CYCLONE SHIPPING
B2B | Freight Forwarding and Logistics
REINVENTING A BRAND AND RE-ENERGIZING ITS FOUNDER
Global freight-forwarding service is better-positioned for the future, with customer-focused messaging and the marketing momentum to carry it well into its second decade.
CARNATION HOME CLEANING
B2C | Residential Home Cleaning Services
From logo Design To A Full Brand Reimagined
Established residential cleaning company benefits from taking a more holistic look at its marketing and messaging – and meets its target for growing its client base.
Early Childhood Educators Of Reform Judaism
Non-Profit | Membership Organization
New Messaging and Marketing Bring Energy, Excitement to Non-Profit
Membership-based association strengthens its brand with new messaging and content tailored to its distinct audiences.
Some awesome people we have worked with
FREE WORKSHEET: HOW HEALTHY IS YOUR BRAND?
RUNNING YOUR BRAND THROUGH A SERIES OF QUICK ASSESSMENT QUESTIONS CAN EXPOSE BRAND BLIND SPOTS AND GET MORE FOCUS—IN ABOUT FIFTEEN MINUTES.
How I Killed (and Fixed) My Email Campaigns
Chances are you’re reading this because you received my newsletter this month in your inbox, and I linked to it on my blog. You may even have wondered, why haven’t I heard from Andy in a while? Well, you might want to check your junk folders for a few missed messages....
Don’t Stop Marketing
Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time…
We’re all working from home now.
Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.
How To Name Your Brand
To remind us that names have only as much power as we give them, Juliet in Shakespeare's Romeo and Juliet, says (and I'm paraphrasing) "would not a rose by any other name, smell just as sweet"? Um, no. Shakespeare obviously didn't have to worry about branding. Naming...
How Behaving Like A Consultant Made Me A Better In-House Corporate Creative
Last year I wrote about some lessons learned while working in-house that makes me a better consultant and business owner. Today, I'm turning the tables and following up with some ideas for what I think helped shape my success when I was an in-house, corporate,...
The Difference Between Marketing Strategy and Tactics
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
How We Gained Clarity, Focus and Growth With a Rebrand
Our organization, the Early Childhood Educators of Reformed Judaism (ECE-RJ), has been around for 15 years. I’ve been its executive director for four years. I’ve seen the organization grow and, at times, struggle – but our mission of meeting the needs of our...
The Care and Craft of Brenits Creative, in Our Client’s Words
My experience with Brenits Creative has been fantastic. I wish I would have contacted Andy back when I first started Cyclone Shipping! But back then, I probably would have had some of the same doubts as when I first met Andy many years later: Do I really need to take...
Scare Tactics In Branding and Marketing
Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...
