YOUR BRAND = YOUR REPUTATION
The Quality Of Your Brand Reflects The Quality Of Your Business.
Goals First, Strategy Next, Then Tactics
Our Approach Isn’t “One Size Fits All”. There are more ways to build a brand and market your business than you can shake a stick at. It starts with a conversation to see if we can even help, so please get in touch.
You’re too close to your own business to fully identify the changes necessary for over-the-top success.
We’ll evaluate your brand and marketing strategies, as well as your competitors, to determine where the gaps are and help you develop new strategies
Case Study
Early Childhood Educators Of Reform Judaism
Non-Profit | Membership Organization
New Messaging and Marketing Bring Energy, Excitement to Non-Profit
Membership-based association strengthens its brand with new messaging and content tailored to its distinct audiences.
Read the Case Study
CYCLONE SHIPPING
B2B | Freight Forwarding and Logistics
REINVENTING A BRAND AND RE-ENERGIZING ITS FOUNDER
Global freight-forwarding service is better-positioned for the future, with customer-focused messaging and the marketing momentum to carry it well into its second decade.
CARNATION HOME CLEANING
B2C | Residential Home Cleaning Services
From logo Design To A Full Brand Reimagined
Established residential cleaning company benefits from taking a more holistic look at its marketing and messaging – and meets its target for growing its client base.
Early Childhood Educators Of Reform Judaism
Non-Profit | Membership Organization
New Messaging and Marketing Bring Energy, Excitement to Non-Profit
Membership-based association strengthens its brand with new messaging and content tailored to its distinct audiences.
Some awesome people we have worked with
FREE WORKSHEET: HOW HEALTHY IS YOUR BRAND?
RUNNING YOUR BRAND THROUGH A SERIES OF QUICK ASSESSMENT QUESTIONS CAN EXPOSE BRAND BLIND SPOTS AND GET MORE FOCUS—IN ABOUT FIFTEEN MINUTES.
How We Gained Clarity, Focus and Growth With a Rebrand
Our organization, the Early Childhood Educators of Reformed Judaism (ECE-RJ), has been around for 15 years. I’ve been its executive director for four years. I’ve seen the organization grow and, at times, struggle – but our mission of meeting the needs of our...
The Care and Craft of Brenits Creative, in Our Client’s Words
My experience with Brenits Creative has been fantastic. I wish I would have contacted Andy back when I first started Cyclone Shipping! But back then, I probably would have had some of the same doubts as when I first met Andy many years later: Do I really need to take...
Scare Tactics In Branding and Marketing
Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...
How Writing Helps Me Talk About What I Do
I attend a fair amount of networking events every month. As an entrepreneur providing expertise, doing it (mostly) on my own, I get most of my new business leads through referrals. So going to 7 to 10 gatherings per month to meet other entrepreneurs - some of whom...
To-Do, To-Don’t, To-Done!
Sometimes it feels like there’s a lot on my plate. I run my own business, sit on two boards, serve as leadership for my referral networking group, and I teach. Most importantly, I’m a husband and father. I have a lot of stuff that needs to get done every day. But I’m never overwhelmed enough to say, “my plate is overfull.”
Goalsetting With A Vivid Vision Document
Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.
The Difference Between Marketing Strategy and Tactics
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
6 Ways To Spot Cheap Logo Design
There’s only one thing worse than a cheap logo, and that’s a cheap looking logo. Even if your average consumer can’t communicate why your logo makes them feel embarrassed, disgusted, or confused, they’re still going to have that reaction anyway.
Defining Your Audio Brand Strategy
From Netflix's "Ba-Dummm!" to the "ba-da-DA-Dum" of Intel, or even the three roars of the MGM lion we associate certain sounds with brands in the same way that we do their visual logos. These "audio-logos" are so recognizable that you probably heard them in your head...
