YOUR LOGO IS NOT YOUR BRAND

YOUR BRAND IS WHAT THEY SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM.

We help growing businesses, and entrepreneurs doing it by themselves, build authentic brands that resonate with their target audiences…and keep them coming back for more.

YOUR BRAND = YOUR REPUTATION

The Quality Of Your Brand Reflects The Quality Of Your Business.

Goals First, Strategy Next, Then Tactics

Our Approach Isn’t “One Size Fits All”. There are more ways to build a brand and market your business than you can shake a stick at. It starts with a conversation to see if we can even help, so please get in touch.

You’re too close to your own business to fully identify the changes necessary for over-the-top success.

We’ll evaluate your brand and marketing strategies, as well as your competitors, to determine where the gaps are and help you develop new strategies for success.

What Keeps You Up At Night?

If any of these statements are true, we can help your business turn things around.

"I'M LOSING NEW BUSINESS"

Your marketing isn’t working to attract new customers.

We’ll help you figure out why with insights and creativity that will boost your reputation and business

"MY BRAND IS STALE"

Your logo is old, positioning is unclear, and things look and feel inconsistent.

We’ll help you freshen things up with strategic positioning and visual identity that sets you up for success.

"I DON'T KNOW WHAT TO TRY NEXT"

You need ideas. Big creative ideas.

Our IdeaStorming sessions will get you the kind of big creative ideas you need to achieve your goals.

Case Study

Cyclone Shipping

B2B | Freight Forwarding and Logistics

Reinventing A Brand And Re-energizing Its Founder

Global freight-forwarding service is better-positioned for the future, with customer-focused messaging and the marketing momentum to carry it well into its second decade.

Read the case study

Case Study

Carnation Home Cleaning

B2C | Residential Home Cleaning Services

From Logo Design To A Full Brand Reimagined

Established residential cleaning company benefits from taking a more holistic look at its marketing and messaging – and meets its target for growing its client base.

Read the Case Study

Case Study

Early Childhood Educators Of Reform Judaism

Non-Profit | Membership Organization

New Messaging and Marketing Bring Energy, Excitement to Non-Profit

Membership-based association strengthens its brand with new messaging and content tailored to its distinct audiences.

Read the Case Study

CYCLONE SHIPPING

B2B | Freight Forwarding and Logistics

REINVENTING A BRAND AND RE-ENERGIZING ITS FOUNDER

Global freight-forwarding service is better-positioned for the future, with customer-focused messaging and the marketing momentum to carry it well into its second decade.

CARNATION HOME CLEANING

B2C | Residential Home Cleaning Services

From logo Design To A Full Brand Reimagined

Established residential cleaning company benefits from taking a more holistic look at its marketing and messaging – and meets its target for growing its client base.

Early Childhood Educators Of Reform Judaism

Non-Profit | Membership Organization

New Messaging and Marketing Bring Energy, Excitement to Non-Profit

Membership-based association strengthens its brand with new messaging and content tailored to its distinct audiences.

Some awesome people we have worked with

FREE WORKSHEET: HOW HEALTHY IS YOUR BRAND?

RUNNING YOUR BRAND THROUGH A SERIES OF QUICK ASSESSMENT QUESTIONS CAN EXPOSE BRAND BLIND SPOTS AND GET MORE FOCUS—IN ABOUT FIFTEEN MINUTES.

Scare Tactics In Branding and Marketing

Scare Tactics In Branding and Marketing

Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...

How Writing Helps Me Talk About What I Do

How Writing Helps Me Talk About What I Do

I attend a fair amount of networking events every month. As an entrepreneur providing expertise, doing it (mostly) on my own, I get most of my new business leads through referrals. So going to 7 to 10 gatherings per month to meet other entrepreneurs - some of whom...

To-Do, To-Don’t, To-Done!

To-Do, To-Don’t, To-Done!

Sometimes it feels like there’s a lot on my plate. I run my own business, sit on two boards, serve as leadership for my referral networking group, and I teach. Most importantly, I’m a husband and father. I have a lot of stuff that needs to get done every day. But I’m never overwhelmed enough to say, “my plate is overfull.”

Goalsetting With A Vivid Vision Document

Goalsetting With A Vivid Vision Document

Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.

6 Ways To Spot Cheap Logo Design

6 Ways To Spot Cheap Logo Design

There’s only one thing worse than a cheap logo, and that’s a cheap looking logo. Even if your average consumer can’t communicate why your logo makes them feel embarrassed, disgusted, or confused, they’re still going to have that reaction anyway.

Redo your website, or rebrand your business?

Redo your website, or rebrand your business?

No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.