Branding for founder led businesses

If your marketing isn’t working, clearer positioning and sharper differentiation will fix it.

We help you stand out with brand clarity and messaging that attracts your ideal customers.

Brand POSITIONING & MESSAGING STRATEGY | NAMING & VISUAL IDENTITY | BRAND MARKETING

Clarity Starts with Truth

What’s Holding You Back?

These challenges are common—and fixable. With the right strategy, your brand gains clarity, your message resonates, your marketing clicks, and your business moves forward with confidence.

Your Marketing Isn’t Working

Customers aren’t noticing you, and leads are drying up.

We’ll review your current marketing and brand positioning, identify what’s not working, and develop a strategy that helps you attract the right audience.

Your Brand Lacks Clarity and Consistency

Your message is unclear, and your visuals don’t reflect your business.

We’ll help you clarify your positioning, sharpen your message, and refresh your visual identity so everything works together

Your Strategy Lacks Direction and Focus

You’re throwing money at marketing that isn’t delivering results.

We’ll align your brand and business goals into a focused plan that guides everything from content to campaigns.

Struggling to attract the right target audience?

Let’s Fix it together

Free Consult

Insights to help you grow–No matter how you work

Grow your business with clarity and confidence.

Whether you’re running a business of one or leading a small team, clarity is your most valuable asset.

That’s why I offer two distinct insight streams—each one packed with practical ideas, real-world experience, and encouragement to help you build a business that actually works for you.

Brand & Strategy Insights

For founders and small business owners focused on positioning, messaging, and brand clarity.

Ideal for: solopreneurs building their brand, creative teams refining their message, and any business ready to level up how they show up.

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Is That a Kodak on Your Wrist?

Rolex and Kodak may seem worlds apart, but both names were deliberately invented to sound distinctive, memorable, and universally pronounceable. Their shared philosophy shows that a name doesn’t need a definition to be powerful; it needs clarity, simplicity, and room to grow into meaning. The right name can shape perception, spark emotion, and build lasting brand identity.

Self-Employment & Focus Tools

Ideas, encouragement, and no-BS advice on staying focused, setting boundaries, and building a business of one—without burning out.

Ideal for: freelancers, consultants, and solopreneurs doing it all—sometimes reluctantly, but always with purpose.

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Making Space for Creativity: The Case for 4-Day Weeks and Sabbaticals

Reducing the workweek to four days or incorporating regular sabbaticals isn’t just a corporate trend—it’s a game-changer for freelancers and solopreneurs, too. Backed by research showing maintained productivity and improved well-being, shorter schedules can lead to better focus, reduced burnout, and a more sustainable creative life.

Is your brand Holding you back?

Take this 15-minute brand clarity assessment and discover what’s holding your business back—so you can fix it fast.

Free Download

Trusted by Growth-Minded Businesses

Real Brands. Real Results.

We’ve partnered with solopreneurs, founder-led businesses, and growing organizations to help them clarify their brands and connect with the right customers.