YOUR LOGO IS NOT YOUR BRAND

YOUR BRAND IS WHAT THEY SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM.

We help growing businesses, and entrepreneurs doing it by themselves, build authentic brands that resonate with their target audiences…and keep them coming back for more.

YOUR BRAND = YOUR REPUTATION

The Quality Of Your Brand Reflects The Quality Of Your Business.

Goals First, Strategy Next, Then Tactics

Our Approach Isn’t “One Size Fits All”. There are more ways to build a brand and market your business than you can shake a stick at. It starts with a conversation to see if we can even help, so please get in touch.

You’re too close to your own business to fully identify the changes necessary for over-the-top success.

We’ll evaluate your brand and marketing strategies, as well as your competitors, to determine where the gaps are and help you develop new strategies for success.

What Keeps You Up At Night?

If any of these statements are true, we can help your business turn things around.

"I'M LOSING NEW BUSINESS"

Your marketing isn’t working to attract new customers.

We’ll help you figure out why with insights and creativity that will boost your reputation and business

"MY BRAND IS STALE"

Your logo is old, positioning is unclear, and things look and feel inconsistent.

We’ll help you freshen things up with strategic positioning and visual identity that sets you up for success.

"I DON'T KNOW WHAT TO TRY NEXT"

You need ideas. Big creative ideas.

Our IdeaStorming sessions will get you the kind of big creative ideas you need to achieve your goals.

Case Study

Cyclone Shipping

B2B | Freight Forwarding and Logistics

Reinventing A Brand And Re-energizing Its Founder

Global freight-forwarding service is better-positioned for the future, with customer-focused messaging and the marketing momentum to carry it well into its second decade.

Read the case study

Case Study

Carnation Home Cleaning

B2C | Residential Home Cleaning Services

From Logo Design To A Full Brand Reimagined

Established residential cleaning company benefits from taking a more holistic look at its marketing and messaging – and meets its target for growing its client base.

Read the Case Study

Case Study

Early Childhood Educators Of Reform Judaism

Non-Profit | Membership Organization

New Messaging and Marketing Bring Energy, Excitement to Non-Profit

Membership-based association strengthens its brand with new messaging and content tailored to its distinct audiences.

Read the Case Study

CYCLONE SHIPPING

B2B | Freight Forwarding and Logistics

REINVENTING A BRAND AND RE-ENERGIZING ITS FOUNDER

Global freight-forwarding service is better-positioned for the future, with customer-focused messaging and the marketing momentum to carry it well into its second decade.

CARNATION HOME CLEANING

B2C | Residential Home Cleaning Services

From logo Design To A Full Brand Reimagined

Established residential cleaning company benefits from taking a more holistic look at its marketing and messaging – and meets its target for growing its client base.

Early Childhood Educators Of Reform Judaism

Non-Profit | Membership Organization

New Messaging and Marketing Bring Energy, Excitement to Non-Profit

Membership-based association strengthens its brand with new messaging and content tailored to its distinct audiences.

Some awesome people we have worked with

FREE WORKSHEET: HOW HEALTHY IS YOUR BRAND?

RUNNING YOUR BRAND THROUGH A SERIES OF QUICK ASSESSMENT QUESTIONS CAN EXPOSE BRAND BLIND SPOTS AND GET MORE FOCUS—IN ABOUT FIFTEEN MINUTES.

How I Killed (and Fixed) My Email Campaigns

How I Killed (and Fixed) My Email Campaigns

Chances are you’re reading this because you received my newsletter this month in your inbox, and I linked to it on my blog. You may even have wondered, why haven’t I heard from Andy in a while? Well, you might want to check your junk folders for a few missed messages....

Don’t Stop Marketing

Don’t Stop Marketing

Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time…

How To Name Your Brand

How To Name Your Brand

To remind us that names have only as much power as we give them, Juliet in Shakespeare's Romeo and Juliet, says (and I'm paraphrasing) "would not a rose by any other name, smell just as sweet"?  Um, no. Shakespeare obviously didn't have to worry about branding. Naming...

Scare Tactics In Branding and Marketing

Scare Tactics In Branding and Marketing

Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...