Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...READ MORE
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When you go to a Networking meeting, at some point you will be asked to stand and talk about what you do. And you will only have 20 to 60 seconds to do it in. If you want to easily talk about what you do in front of a group, I suggest you write about something first.
Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
The Vision, Mission, and Values statements guide the behaviors of people in an organization. The Vision statement and Mission statement are often confused, and many companies use the terms interchangeably. However, they each have a different purpose. The Vision statement describes where the organization wants to be in the future; the Mission statement describes what the organization needs to do now to achieve the Vision. The Vision and Mission statements must support each other.