Trans City Property Management
Modernizing a Dated Logo and Marketing
Scope of Work: Brand Identity. Logo Design. Graphic Standards Guide.
TransCity Property Management, a residential rental property management company based in the Phoenix Valley, wanted a new logo because its original design was dated.
Instead of designing a completely new brand identity, we decided that an updated design with a more modern look would better suit their goals. Specifically, we revised the mark with a more geometric and symmetrical design.
The updated design also hints at the income potential of rental properties with upward-pointing arrows. To complement the updated houses mark, we set the company’s name in a modern geometric sans-serif typeface.
Overall, we’re pleased with the refreshed logo design and believe it successfully captures the essence of TransCity Property Management’s modern business.
![TransCity-Window](https://brenits.com/wp-content/uploads/2023/03/TransCity-Window.jpg)
Office Door Signage
Primary Logo
![TransCity Logo - Color](https://brenits.com/wp-content/uploads/2023/03/TransCity-Logo-Color.png)
Alternate Logo
![TransCity Logo Horizontal - Color](https://brenits.com/wp-content/uploads/2023/03/TransCity-Logo-Horizontal-Color.png)
App & Social Icons, Mono Marks
![TransCity-Mono](https://brenits.com/wp-content/uploads/2023/03/TransCity-Mono.png)
Logo Before and After
![](https://brenits.com/wp-content/uploads/2023/03/TransCity-Before.png)
![](https://brenits.com/wp-content/uploads/2023/03/TransCity-After.png)
Business Cards
![TransCity-Business-Cards](https://brenits.com/wp-content/uploads/2023/03/TransCity-Business-Cards.jpg)
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