Trans City Property Management
Modernizing a Dated Logo and Marketing
Scope of Work: Brand Identity. Logo Design. Graphic Standards Guide.
TransCity Property Management, a residential rental property management company based in the Phoenix Valley, wanted a new logo because its original design was dated.
Instead of designing a completely new brand identity, we decided that an updated design with a more modern look would better suit their goals. Specifically, we revised the mark with a more geometric and symmetrical design.
The updated design also hints at the income potential of rental properties with upward-pointing arrows. To complement the updated houses mark, we set the company’s name in a modern geometric sans-serif typeface.
Overall, we’re pleased with the refreshed logo design and believe it successfully captures the essence of TransCity Property Management’s modern business.
Office Door Signage
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