The Brenits Creative Blog

Insights on branding, marketing, and creative strategy.

Marketing is a Science, Branding is an Art

Marketing and branding have important roles in attracting customers and encouraging their loyalty. While marketing uses data to understand customer desires and drive actions, branding leverages creativity to forge deeper emotional connections. A strong brand also provides the foundation for effective marketing strategies and tactics.

The Power of Persuasion: How Marketing Influences the ‘Buy’ Decision

Influencing the “buy” decision is both an art and a science. It requires a deep understanding of your audience, a clear articulation of your value proposition, and a strategic mix of marketing tactics that resonate with your target market.

3 AI tools to use that aren’t ChatGPT

Cut through the AI hype, with practical insights for service-based SMEs. From automating customer relationship management to refining your professional writing and optimizing your calendar, these AI tools streamline your tasks and enhance productivity.

Download This FREE Worksheet

Brand Checkup

Take This FREE Course

Know Your “it” Factor

Branding
Client Perspectives
Marketing
Case Studies
Management
News
We’re all working from home now.

We’re all working from home now.

Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.

The Difference Between Marketing Strategy and Tactics

The Difference Between Marketing Strategy and Tactics

Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?