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Andy Brenits

Principal, Brenits Consulting & Creative

TL:DR - I was interviewed by Melissa Mazzoleni for HOW recently about leading in-house teams, and how in-house creatives can get their careers moving forward. Below is an excerpt, and link to the original article. “…Managing a design business – or any business – just isn’t taught well enough in most art and design schools. We learn the creative process and design fundamentals, and get to practice our craft for years until we’re considered “experienced.” But we’re not really prepared well enough for the day we get elevated to management. To prepare for a career in in-house management, you’ve got to learn those skills related to running a business. Whether that be through traditional training, like instructor led classes, or on the job learning, through taking on new responsibilities over time, it’s important to understand management techniques to perform the role well. It’s also important to learn the difference between managing, and leading…” Read more at: http://www.howdesign.com/in-house-designer-blog/president-of-insource-andy-brenits-shares-career-advice-and-more/

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I was interviewed by Melissa Mazzoleni for HOW recently about leading in-house teams, and how in-house creatives can get their careers moving forward. Below is an excerpt, and link to the original article.
“…Managing a design business – or any business – just isn’t taught well enough in most art and design schools. We learn the creative process and design fundamentals, and get to practice our craft for years until we’re considered “experienced.” But we’re not really prepared well enough for the day we get elevated to management.
To prepare for a career in in-house management, you’ve got to learn those skills related to running a business. Whether that be through traditional training, like instructor led classes, or on the job learning, through taking on new responsibilities over time, it’s important to understand management techniques to perform the role well. It’s also important to learn the difference between managing, and leading…”
Read more at: http://www.howdesign.com/in-house-designer-blog/president-of-insource-andy-brenits-shares-career-advice-and-more/

I’m Andy Brenits, a brand and business growth strategy advisor. I work with business owners and leaders who want clearer thinking around brand, marketing, and growth—before time, money, or momentum are wasted.

My perspective is shaped by nearly 30 years across brand strategy, creative leadership, teaching, and in-house roles inside complex organizations. I write about how strategy actually works in the real world, with a focus on clarity, judgment, and better decision-making over tactics or trends.

These insights are for people responsible for meaningful decisions and long-term outcomes, building thoughtful brands and sustainable businesses one clear move at a time.

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