Insights on branding, marketing, and design.

We aim to provide helpful content to our clients and other businesses about brand marketing, design, and more.


Insights on branding, marketing, and design.

Creative Start-up, Part 1: The New Guy In Town

Reading Time: ( Word Count: )

In-House Business Startup Journal Part 1:
I’ve had the privilege of starting a new job 11 times in my career if you include the part-time after-hours teaching gigs. As such I have seen a pretty wide gamut of orientation and on-boarding programs. Some have been great, others have been less-than-great.
I’ve also seen the lack of any orientation and on-boarding, and think it’s pretty telling about an organization when your first few days on the job don’t have any formal structure around getting you up to speed on who’s who and what’s what.
When running a business of any kind it’s important to remember that you, as a manager, have just three resources at your disposal – Money, People, and Information. When someone starts a new job they need one of those three things more than the others: information. Who are the people that report to you, who are your stakeholders, what’s your budget, what are the company policies, how do I get in touch with IT tech support, what are the tools you need to use, what’s the process for engaging the team, what work takes priority, etc.
As a start-up organization however, none of these things may exist yet. So it’s going to be your job to figure it all out on behalf of other people. Just don’t do anything in an ad-hoc way. Keep organized and be methodical in assessing the situation so that you can put all the pieces together and get the ship on course.

Written by Andy Brenits

Andy Brenits is Principal of Brenits Creative, and President of the Board of Directors of InSource. An experienced mentor and teacher, Andy has taught undergraduate and graduate classes at Pratt Institute, Rowan University, The Art Institute of Phoenix,, and most recently at Columbia University. When he isn’t proactively managing his to-do list, he’s busy cooking and taking photographs of his cactus flowers and family.

Other Posts You Might Like

Work at an agency, freelance or go in-house? Part 2

FREELANCE VERSUS THE SALARIED (IN-HOUSE) JOB. When I was just starting out, the thought of a designer going in-house was almost unheard of. We were educated to believe that the best work was being done by ad agencies and design studios, and your best bet starting out was to get a freelance gig starting at the bottom and proving yourself to move up to the juicy client work.

Know your "it" factor

Enroll in our FREE 6-lesson brand positioning course that will help you discover the unique element that sets your brand apart from the competition.

Success! Your course is about to start. Check your inbox for a welcome message.

Share This