THE BRENITS CREATIVE BLOG

Insights on branding, marketing, and design.

We aim to provide helpful content to our clients and other businesses about brand marketing, design, and more.

THE BRENITS CREATIVE BLOG

Insights on branding, marketing, and design.

Creative Start-up, Part 10: Goal Setting

Reading Time: ( Word Count: )

In-House Business Startup Journal Part 10
How many of us set new years resolutions around December 31st only to forget them by January 3rd? Last month I journaled about performance reviews and measuring your work for the past year. The only way to do this is to set some goals for yourself, but make sure you and your team do so in a way that they won’t be treated like new years resolutions…because missed goals at review time affect your ratings and comp.
Here is something I share with my team every year…
How to write SMART goals of your own
Writing SMART goals will ensure a higher degree of success at achieving your goals, then non-SMART goals. SMART goals meet the following criteria:

  • Specific –  clear unambiguous language
  • Measurable – ability to measure progress and achievement
  • Attainable – within the control of the individual or the team
  • Realistic – take into account the individual’s present skills and capacity
  • Time-bound – within a defined period of time

As you write your goals ensure that they are SMART and easily defined by what it is, why it is important, how the goal is going to be accomplished, and when they will be accomplished by. Having these components clearly identified will assist in the recognition of progress and measurement toward the successful completion of the goal.
For example, a good – but not SMART –  goal would be: To lose weight
A SMART version of this goal looks like this: To lose 20 pounds by November 1st, I will eat healthier and exercise every day in order to fit into my old 36-inch waist jeans.
This SMART goal above is constructed using the following sample model for the structure of a SMART goal. It’s color-coded to help illustrate the structure.
To (the action you will take). by (Date/timeframe), I will (do what?) by (a measure you can track) in order to (your real goal).
To lose 20 pounds by November 1st, I will eat healthier and exercise every day in order to fit into my old 36-inch waist jeans.
Good luck!

Written by Andy Brenits

Andy Brenits is Principal of Brenits Creative, and President of the Board of Directors of InSource. An experienced mentor and teacher, Andy has taught undergraduate and graduate classes at Pratt Institute, Rowan University, The Art Institute of Phoenix, Sessions.edu, and most recently at Columbia University. When he isn’t proactively managing his to-do list, he’s busy cooking and taking photographs of his cactus flowers and family.

Other Posts You Might Like

Work at an agency, freelance or go in-house? Part 2

FREELANCE VERSUS THE SALARIED (IN-HOUSE) JOB. When I was just starting out, the thought of a designer going in-house was almost unheard of. We were educated to believe that the best work was being done by ad agencies and design studios, and your best bet starting out was to get a freelance gig starting at the bottom and proving yourself to move up to the juicy client work.

Know your "it" factor

Enroll in our FREE 6-lesson brand positioning course that will help you discover the unique element that sets your brand apart from the competition.

Success! Your course is about to start. Check your inbox for a welcome message.

Share This