The Brenits Creative Blog

Insights on branding, marketing, and creative strategy.

3 AI tools to use that aren’t ChatGPT

Cut through the AI hype, with practical insights for service-based SMEs. From automating customer relationship management to refining your professional writing and optimizing your calendar, these AI tools streamline your tasks and enhance productivity.

Use “Start, Stop, Continue” To Boost Your Brand Next Year

The “Start, Stop, Continue” method is not just an exercise in reflection; it’s a strategic tool for transformation. By methodically evaluating your past year’s efforts and planning for the future, your business is well-positioned to enter the new year with a revitalized, more effective branding and marketing strategy.

The Power of Thankfulness in Branding

Showing gratitude enhances customer loyalty, brand differentiation, and employee morale, fostering long-term success and ethical practices.

Download This FREE Worksheet

Brand Checkup

Take This FREE Course

Know Your “it” Factor

Branding
Client Perspectives
Marketing
Case Studies
Management
News
Brand Marketing in a time of COVID-19

Brand Marketing in a time of COVID-19

Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.

How I Killed (and Fixed) My Email Campaigns

How I Killed (and Fixed) My Email Campaigns

It took just ten minutes to update my DNS settings, and almost two weeks to fix the problem I created. This article is a cautionary tale of letting better get in the way of good enough.

Don’t Stop Marketing

Don’t Stop Marketing

Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.

We’re all working from home now.

We’re all working from home now.

Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.