In-House Business Startup Journal Part 12 No, the title is not a mistake. Sometimes, you have to let things fail. I have started and lead 3 creative businesses in my career; 2 in-house, and 1 agency. I have also be part of a few business re-organizations in both...
Brand strategy, mindset, and solo-business wisdom—choose your path
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Brenits Named to People to Watch in 2013 list!
I've been named to Graphic Design USA’s “People to Watch in 2013″ list! More here.

Andy Brenits Named to People to Watch in 2013 list!
I’ve been named to Graphic Design USA’s “People to Watch in 2013″ list! More here.
Creative Start-up, Part 11: Recognition & Reward
In-House Business Startup Journal Part 11 For many in-house employees, year-end reviews are typically followed by an announcement of merit increases (AKA raises) and incentive payouts (bonuses). As managers we often wrestle with the balance of following the corporate...
Creative Start-up, Part 10: Goal Setting
In-House Business Startup Journal Part 10 How many of us set new years resolutions around December 31st only to forget them by January 3rd? Last month I journaled about performance reviews and measuring your work for the past year. The only way to do this is to set...
Creative Start-up, Part 9: Performance Reviews
In-House Business Startup Journal Part 9 Well, it’s that time of year again for many corporate creatives… the year-end performance review cycle has begun again. Unlike many of my colleagues on the outside, I need to follow a prescribed process whereby I self-evaluate...
Creative Start-up, Part 8: Admitting Mistakes
In-House Business Startup Journal Part 8 “Steve jobs would never have done that” I thought to myself, as I read the open apology by Tim Cook regarding the new Maps app in iOS6. As I said those words I realized that I don’t actually think that Tim Cook was wrong to do...
Creative Start-up, Part 7: Sell The Work, Not The Process
In-House Business Startup Journal Part 7 Any in-house creative services leader knows that process is important. From how clients initiate new projects, to how the team gets work done. It’s a very important way to manage workflow, effectiveness, productivity, and...
Creative Start-up, Part 6: Inviting Clients to the Party
In-House Business Startup Journal Part 6 Like any business that is launching new products or services, all of the planning and development we have put into the new creative services department will have been for naught if we don’t announce the launch of new processes...
Creative Start-up, Part 5: Planning the Rollout
In-House Business Startup Journal Part 5 After a couple months of planning, the time has come to institute the plans that I have been developing since the day I started. I’ve built some key relationships, assessed a few situations, identified needs, designed...
Creative Start-up, Part 4: Assessment and Planning
In-House Business Startup Journal Part 4 The first task I undertake when starting a new creative services leadership job is to assess the situation. After about a month I typically have a good understanding of what’s going on, and can start putting together my big...
Creative Start-up, Part 3: Appearances can be Deceiving
In-House Business Startup Journal Part 3 After a few weeks on the job I have heard more airing of dirty laundry than I would have expected. But, this is actually par for the course at any new job, as people begin to get comfortable with me being on the scene as a...
Design Career Path Roundtable: Boston, at HOW Design Live
I'll be facilitating the Design Career Path Roundtable: Boston, at HOW Design Live.
Creative Start-up, Part 2: Talking Less and Listening More
In-House Business Startup Journal Part 2 My first few day on the job typically include meeting lots of new people including colleagues, clients, leaders, and direct reports. Along with the usual and customary “welcome aboard” hand shaking, I’m also asked about my...
Creative Start-up, Part 1: The New Guy In Town
In-House Business Startup Journal Part 1: I’ve had the privilege of starting a new job 11 times in my career if you include the part-time after-hours teaching gigs. As such I have seen a pretty wide gamut of orientation and on-boarding programs. Some have been great,...
New hire on-boarding: The First 5 Days
As the day approaches for my new hire to start working with the team, I’m thinking about how important his first few days on the job are. These first few days are my only opportunity to make sure he has a smooth transition to his new position, and get him to want to...
Nominated for InSource President
I'm honored to be nominated for President of the board of directors at InSource. Read more.

Andy Brenits interviewed for IN-HOWse blog
I was interviewed on the HOW IN-HOWse designer blog by INvangelist Andy Epstein. To listen to the interviews, click the links below. You can read part one here, and part two here.
Promoted
Andy Brenits, InSource Vice President, has been promoted to Associate Director of National Design at KPMG in Montvale, New Jersey
Elected VP of InSource
Andy Brenits, Manager of National Design at KPMG in Montvale, New Jersey, has been elected to Vice President of InSource.
Joined the Board of InSource
I'm honored to have been asked to join the board of directors of InSource, an association dedicated to the needs on in-house designers.