Brand strategy, mindset, and solo-business wisdom—choose your path

Insights to Help You Build a Better Brand (and a Business That Works for You).

This is your hub for everything I write—whether you’re growing a brand with The Creative Brief or navigating the business-of-one life with Solo(ish). Explore by topic or follow the content stream that fits where you are now. Both are here to help you work smarter, show up stronger, and stay aligned with what matters most.

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Creative Start-up, Part 12: Failure is an Option

In-House Business Startup Journal Part 12 No, the title is not a mistake. Sometimes, you have to let things fail. I have started and lead 3 creative businesses in my career; 2 in-house, and 1 agency.  I have also be part of a few business re-organizations in both...

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Creative Start-up, Part 11: Recognition & Reward

In-House Business Startup Journal Part 11 For many in-house employees, year-end reviews are typically followed by an announcement of merit increases (AKA raises) and incentive payouts (bonuses).  As managers we often wrestle with the balance of following the corporate...

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Creative Start-up, Part 10: Goal Setting

In-House Business Startup Journal Part 10 How many of us set new years resolutions around December 31st only to forget them by January 3rd? Last month I journaled about performance reviews and measuring your work for the past year. The only way to do this is to set...

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Creative Start-up, Part 9: Performance Reviews

In-House Business Startup Journal Part 9 Well, it’s that time of year again for many corporate creatives… the year-end performance review cycle has begun again. Unlike many of my colleagues on the outside, I need to follow a prescribed process whereby I self-evaluate...

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Creative Start-up, Part 8: Admitting Mistakes

In-House Business Startup Journal Part 8 “Steve jobs would never have done that” I thought to myself, as I read the open apology by Tim Cook regarding the new Maps app in iOS6. As I said those words I realized that I don’t actually think that Tim Cook was wrong to do...

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Creative Start-up, Part 5: Planning the Rollout

In-House Business Startup Journal Part 5 After a couple months of planning, the time has come to institute the plans that I have been developing since the day I started. I’ve built some key relationships, assessed a few situations, identified needs, designed...

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Creative Start-up, Part 1: The New Guy In Town

In-House Business Startup Journal Part 1: I’ve had the privilege of starting a new job 11 times in my career if you include the part-time after-hours teaching gigs. As such I have seen a pretty wide gamut of orientation and on-boarding programs. Some have been great,...

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New hire on-boarding: The First 5 Days

As the day approaches for my new hire to start working with the team, I’m thinking about how important his first few days on the job are. These first few days are my only opportunity to make sure he has a smooth transition to his new position, and get him to want to...

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