Insights on branding, marketing, and creative strategy.
To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.
While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.
I often talk about how your logo is not your brand, nor is it your identity. Logo...
An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?
When you think about great branding, Coca Cola’s distinctive red and white lettering,...
FREELANCE VERSUS THE SALARIED (IN-HOUSE) JOB. When I was just starting out, the thought of a designer going in-house was almost unheard of. We were educated to believe that the best work was being done by ad agencies and design studios, and your best bet starting out was to get a freelance gig starting at the bottom and proving yourself to move up to the juicy client work.
It’s hard for me to believe I’ve been at this—being a design professional—for nearly 25...
You’ve likely seen the meme below on LinkedIn and thought to yourself “Yes, this is so...
We’ve all heard the old saying that it’s “not what you know, but who you know” when it...
Andy Brenits to present “Your Logo Is Not Your Brand: Strategies and Tactics for Taking Your Brand to the Next Level”.
Congratulations business owner! Your small, or start-up, company is doing well…and after...
I’m one of those lucky people who knew early on what I wanted to do when I grew up, and...
Andy Brenits to teach at Columbia University Beginning in August.
Andy Brenits presented “Influencing The ‘Buy’ Decision” at the Queen Creek Chamber of Commerce on June 14th.
Very happy to have been a contributor to the new white paper just released:...
Andy Brenits will return to the QC Chamber of Commerce beginning June 14, 2016 to give a...
HOW recently asked me and Ed Roberts about how we approached creating the 2015 lineup of...