Reflecting on a decade in business, this 2025 year-in-numbers recap shares insights, client work, lessons learned, and what’s ahead for 2026.
That’s a Wrap on 2025: A Decade In, The Year By The Numbers
read more
ARCHIVES
Solo(ish)
Reflections, tools, and truths for the self-employed life—because doing it solo doesn’t mean doing it alone.
Make a Start, Stop, Continue List to Bring Clarity to Your Brand and Marketing
When your brand or marketing starts to feel scattered, clarity matters more than new tactics. A Start, Stop, Continue list is a simple three-step tool to help you decide what to focus on, what to let go of, and what’s already working.
The Scariest Thing I’ve Ever Done? Going Solo
Going solo is one of the scariest things you’ll ever do—not because of failure, but because of freedom. I’ve done it twice: once by choice, and once by circumstance. Each time taught me something new about fear, resilience, and what it really means to bet on yourself.
Making Space for Creativity: The Case for 4-Day Weeks and Sabbaticals
Reducing the workweek to four days or incorporating regular sabbaticals isn’t just a corporate trend—it’s a game-changer for freelancers and solopreneurs, too. Backed by research showing maintained productivity and improved well-being, shorter schedules can lead to better focus, reduced burnout, and a more sustainable creative life.
Feed the Right Wolf: Staying Visible When Business Feels Quiet
When business feels quiet, it’s tempting to pull back. But staying visible — even in slow seasons — builds trust, brand equity, and future opportunities.
How to Ask for Referrals (Without Feeling Weird About It)
Getting referrals is about doing great work, asking clearly, and saying thank you. Be specific in your ask so people know exactly who to refer. Build trust through genuine relationships and consistent follow-through. The more intentional you are, the easier it is for others to help you grow.
Small Cuts, Big Impact: Shaping Your Business Like a Bonsai
Running a business is like shaping a bonsai—small, intentional adjustments lead to sustainable growth. Instead of drastic changes, refine offerings, pricing, positioning, and processes over time. Prune what no longer serves you and cultivate a business that thrives. #entrepreneurship
I Went for Pancakes and Left with a Lead
Even the most underwhelming networking events can lead to meaningful business opportunities. Consistent outreach, follow-up, and simply showing up—especially when it’s inconvenient or awkward—are essential parts of building a sustainable solo business.
Seeing the Bigger Picture: Why Opportunity Drives Long-Term Success
Not every business deal is about immediate profit—some opportunities create long-term value that leads to greater success. Taking on strategically valuable projects, even at a lower rate, can refine services, build strong relationships, and open new doors. Knowing when to pursue an opportunity and when to say no helps balance profitability with sustainable business growth.
Stop Overthinking It: How to Make Decisions Faster and Move Your Business Forward
Stop letting overthinking, analysis paralysis, FOBO, hold your business back. You can make faster, more confident choices that drive progress…if you let yourself.
Why Referrals Should Be Your Marketing Priority
Referral marketing isn’t just a strategy—it’s the backbone of sustainable growth. Referrals harness the most powerful form of advertising: personal recommendations. Turning satisfied customers into enthusiastic advocates can build trust, attract new clients, and create lasting loyalty without stretching your budget.
Serendipity and Spaghetti: The Networking Story You Didn’t Expect
Here’s a little tale about why you’re always networking, even when you’re just grabbing a plate of free food.