Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
![Brand Marketing in a time of COVID-19](https://brenits.com/wp-content/uploads/2020/08/branding-in-a-time-of-COVID-19-1-1080x675.jpg)
We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
It took just ten minutes to update my DNS settings, and almost two weeks to fix the problem I created. This article is a cautionary tale of letting better get in the way of good enough.
Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.
Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.
To remind us that names have only as much power as we give...
Last year I wrote about some lessons learned while working...
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
Like many non-marketers, you might think that marketing is...
Our organization, the Early Childhood Educators of Reformed...
My experience with Brenits Creative has been fantastic. I wish...
Human beings have base fears such as the need for protection,...
Every business owner faces a series of challenges. We wear many...