Congratulations business owner! Your small, or start-up, company is doing well…and after all of that hard work you’re finally getting noticed by colleagues, potential employees, and of course the competition. Now it’s time to take your brand to the next level so that you appear even more like the growth company everybody hears you are. This means that […]
Source: left-brained creative
How Healthy Is Your Brand?
Running your brand through a series of quick assessment questions can expose brand blind spots and get more focus—in about fifteen minutes.
The Quality Of Your Brand Reflects The Quality Of Your Business.
Brenits Creative is a brand and creative strategy consultancy specializing in helping businesses succeed with clear brand and strategic creativity.
Scare Tactics In Branding and Marketing
Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...
How Writing Helps Me Talk About What I Do
When you go to a Networking meeting, at some point you will be asked to stand and talk about what you do. And you will only have 20 to 60 seconds to do it in. If you want to easily talk about what you do in front of a group, I suggest you write about something first.
To-Do, To-Don’t, To-Done!
Sometimes it feels like there’s a lot on my plate. I run my own business, sit on two boards, serve as leadership for my referral networking group, and I teach. Most importantly, I’m a husband and father. I have a lot of stuff that needs to get done every day. But I’m never overwhelmed enough to say, “my plate is overfull.”
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