How Flexible Is Your Logo?
Though you may be flexible enough to try new marketing tactics to grow your business is your logo? Take a look at the checklist below to see if your logo is ready to move as quickly as you are:
Your logo is legible at any size
Your logo works on any background
Your logo is still effective in one color
Your logo fits in any format
Your logo can be printed on different mediums
Though it may be tempting to use complicated images, gradients, and effects on a logo that look great on a computer screen, it is important for a business owner to remember that their logo should be usable in the physical world just as much as the digital. Overly complex designs do not translate well to some mediums like apparel embroidery and sign printing which are great mediums for increasing brand awareness.
You don’t have to start from scratch! Existing brands may be able to utilize their current logo to create alternate versions or we may just need to simplify the existing logos. In the situation where we may need to start fresh, the existing branding is a great starting point to create something new that is still true to the brand.
If you are just starting your business, you’re in luck! Just make sure that you get all the necessary variations designed from the beginning. By thinking ahead about all your branding needs and getting a truly flexible logo for your company, your branding can be just as agile as your marketing strategy.
If you need help creating variations of your current logo, or need to create a flexible logo from scratch, we can help. Just give us a call.
Free Brand Checkup Worksheet
Starting a company? A brand checkup can help you start thinking now about key fundamental areas that strong brands are built on. It only takes 15 minutes.
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