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Here are some recent articles you might be interested in…

Beyond Scares: Building a Trustworthy Brand

Beyond Scares: Building a Trustworthy Brand

The fear factor in marketing takes center stage. But is using scare tactics really the best strategy for building a brand? While fear can grab attention in the short term, it often leads to distrust and alienation among consumers. Brands that prioritize genuine connections and positive messaging are more likely to foster loyalty and long-lasting relationships.

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Marketing is a Science, Branding is an Art

Marketing is a Science, Branding is an Art

Marketing and branding have important roles in attracting customers and encouraging their loyalty. While marketing uses data to understand customer desires and drive actions, branding leverages creativity to forge deeper emotional connections. A strong brand also provides the foundation for effective marketing strategies and tactics.

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