Demystifying Branding and Marketing Strategy.
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Your Website Is For Your Prospects
Your website is a reflection of your business, the value you offer your prospects, and what it’s going to be like working with you.
Brand Marketing in a time of COVID-19
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
How I Killed (and Fixed) My Email Campaigns
It took just ten minutes to update my DNS settings, and almost two weeks to fix the problem I created. This article is a cautionary tale of letting better get in the way of good enough.
Don’t Stop Marketing
Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.
We’re all working from home now.
Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.
How To Name Your Brand
To remind us that names have only as much power as we give them, Juliet in Shakespeare's Romeo and Juliet, says (and I'm paraphrasing) "would not a rose by any other name, smell just as sweet"? Um, no. Shakespeare obviously didn't have to worry about branding. Naming...
How Behaving Like A Consultant Made Me A Better In-House Corporate Creative
Last year I wrote about some lessons learned while working in-house that makes me a better consultant and business owner. Today, I'm turning the tables and following up with some ideas for what I think helped shape my success when I was an in-house, corporate,...
The Difference Between Marketing Strategy and Tactics
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
40+ Types of Marketing for Your Business
Like many non-marketers, you might think that marketing is "one" thing: getting the word out about your business and influencing the "buy" decision. There are several types of marketing that a business could use to get customers to make that decision. Marketing has...
Scare Tactics In Branding and Marketing
Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...
How Writing Helps Me Talk About What I Do
I attend a fair amount of networking events every month. As an entrepreneur providing expertise, doing it (mostly) on my own, I get most of my new business leads through referrals. So going to 7 to 10 gatherings per month to meet other entrepreneurs - some of whom...
To-Do, To-Don’t, To-Done!
Sometimes it feels like there’s a lot on my plate. I run my own business, sit on two boards, serve as leadership for my referral networking group, and I teach. Most importantly, I’m a husband and father. I have a lot of stuff that needs to get done every day. But I’m never overwhelmed enough to say, “my plate is overfull.”
Goalsetting With A Vivid Vision Document
Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.
6 Ways To Spot Cheap Logo Design
There’s only one thing worse than a cheap logo, and that’s a cheap looking logo. Even if your average consumer can’t communicate why your logo makes them feel embarrassed, disgusted, or confused, they’re still going to have that reaction anyway.
Defining Your Audio Brand Strategy
From Netflix's "Ba-Dummm!" to the "ba-da-DA-Dum" of Intel, or even the three roars of the MGM lion we associate certain sounds with brands in the same way that we do their visual logos. These "audio-logos" are so recognizable that you probably heard them in your head...
A Fresh Start: Rebrand Your Business or Refresh Your Website?
No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.