Demystifying Branding and Marketing Strategy.
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7 Tips For A Mid-Year Brand And Marketing Checkup
As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.
The Power of Pricing: How to Make Your Brand Stand Out
The right pricing strategy is crucial to the success of your brand. It should align with your brand’s values and positioning, and can create a loyal customer base, increase sales, and boost revenue. On the other hand, the wrong pricing can damage your brand’s reputation, decrease sales, and drive customers away.
From Unknown to Unforgettable: Creating a Strong Brand for Your Startup
Creating a brand from scratch can seem daunting, but by following these steps, you can establish a powerful and effective brand that sets your startup apart from the competition.
The Fundamentals of Developing a Strong Personal Brand
Managing your personal brand is an ongoing process that requires constant attention and effort to build and maintain one’s brand image. But doing so can significantly impact career success and professional relationships.
Brand Overhaul: The Strategic Benefits of Rebranding Your Business
A company’s brand is its most valuable asset. Rebranding can provide significant benefits if done correctly. A brand overhaul can improve brand recognition, enhance customer engagement, and help a company stay relevant in a constantly evolving market.
Stand Out from the Crowd: Why a Brand Advisor is Essential for Your Personal Brand
In this article, we explore seven reasons why you need a brand advisor for your personal brand. Learn how a brand advisor can help you define your brand, create a strategy, develop your voice, establish authority, increase visibility, maintain consistency, and save time and energy.
The Power of Monthly Resolutions: How to Achieve Your Goals in Smaller Steps
Setting monthly resolutions can be a powerful tool to help you stay motivated, focused, and on track to accomplish your annual goals.
Make a “start, stop, continue” list
A “start, stop, continue” list is a helpful tool for reflection and growth. For a business, it can be used to identify projects, initiatives, and activities that are worth starting, stopping, or continuing to achieve specific business goals.
Discovering What Consumers Expect In A Brand
Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.
GoSolo Interview with Brenits Creative Founder Andy Brenits
I’m excited to have been featured in the GoSolo interview series by Subkit in their Entrepreneur Stories series. I’m honored to be included among the other small business owners who have also shared their stories.
Brenits Creative Named One of the Top 30 Arizona Branding Agencies
Brenits Creative has been recognized as one of Arizona’s top 30 brand strategy agencies by DesignRush, a B2B digital marketplace that connects brands with leading agencies.
Brand Marketing Is Like Planting Trees
Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.
The Marketing Mix
Even after 40 years (or 60 in the case of the original P’s), the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.
Talking the Talk: The Marketing Lexicon
Like any specialty, marketing has a language of its own. Recognizing some important terms and dropping them into conversations when talking to your marketing consultant would help us solve your business challenges.
Your Brand Needs a Purpose
Mission, vision, values, and positioning statements are the most widely recognized strategic tools used to define a company’s business, strategic objectives, and overall approach to reach those objectives. Another less frequently recognized strategic statement that many companies neglect to employ is the Purpose statement.
The Fortune is in the Follow Up
A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.