This is your hub for everything I write—whether you’re growing a brand with The Creative Brief or navigating the business-of-one life with Solo(ish). Explore by topic or follow the content stream that fits where you are now. Both are here to help you work smarter, show up stronger, and stay aligned with what matters most.
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VISUAL IDENTITY & DESIGN
The Vision, Mission, and Values statements guide the behaviors of people in an organization. The Vision statement describes where the organization wants to be in the future; the Mission statement describes what the organization needs to do now to achieve the Vision.
Join us for a brown-bag lunch and interactive workshop on Thursday, January 24th that will help each you figure out just what your own “It” is that makes your businesses so special. Moreover, once you know your “It,” you’ll be able to attract the right customers to your business.
In recent years, there has been a shift in power in the creative industry regarding who “owns” brand and creative work in corporate America. In-house creative teams have emerged as important players, producing some of the best creative work in design, advertising, photography, and video. This shift has led to corporations leveraging their in-house talent more than ever, with in-house teams taking on the responsibility of managing outside agency relationships.
A logo is a powerful visual representation of your company. It forms an impression that should be memorable, unique, and positive. An effective logo is the start of a successful corporate identity. Your company can be as up to date in its services and products as you...
As a design professional with almost 25 years of experience, I have worked in various roles, including as a freelancer, in-house creative services leader, creative director, and educator. There are three career paths available to creative – agency, freelance, and in-house – and choosing which one is right for you depends on four factors: stability, money, advancement, and passion.
In the first part of this two-part series, I talked about brand cultures that focus on performance, those that are restless for change, freeform cultures and those that learn fast and continue to evolve.Understanding the type of branded culture you are trying to...
The more your brand enables entices, and enriches customers, evoking their positive emotions and building their trust, love, and respect, the more highly admired it will be. An admired brand offers the greatest opportunity for enduring and profitable growth. When your...
The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of the competition. However, we argue that a brand is...
To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.
An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?
Andy Brenits to present “Your Logo Is Not Your Brand: Strategies and Tactics for Taking Your Brand to the Next Level”.
Congratulations business owner! Your small, or start-up, company is doing well…and after all of that hard work you’re finally getting noticed by colleagues, potential employees, and of course the competition. Now it’s time to take your brand to the next level so that...
Andy Brenits to teach at Columbia University Beginning in August.
Andy Brenits presented “Influencing The ‘Buy’ Decision” at the Queen Creek Chamber of Commerce on June 14th.
Very happy to have been a contributor to the new white paper just released: Collaboration in the Workplace: How to Overcome 7 Common Challenges. Check it out here.
Andy Brenits will return to the QC Chamber of Commerce beginning June 14, 2016 to give a 2-part talk about marketing and branding strategy for small business. Mr. Brenits spoke previously about personal branding in August of 2015.
HOW recently asked me and Ed Roberts about how we approached creating the 2015 lineup of speakers and sessions for the In-House Management Program at the HOW Design Conference. See more at.
I was interviewed by Melissa Mazzoleni for HOW recently about leading in-house teams, and how in-house creatives can get their careers moving forward. Below is an excerpt, and link to the original article. "...Managing a design business – or any business – just isn’t...
I'm honored to have been asked to judge the 2014 In-House Design Awards for HOW Magazine. "...As the deadline for this year’s In-House Design Awards is just around the corner, we’re excited to announce the outstanding in-house experts who will act as judges for the...
I've been selected to be the co-program director for the 2015 HOW Design conference, In-House Managers program. With friend and colleague Ed Roberts, we'll be working with the directors of the other programs to develop a strong topic and speaker list.
I was interviewed by Bryn Mooth for HOW magazine about how In-House is changing. Below is an excerpt, and link to the original article. "...The in-house industry is maturing on a couple of different fronts. One, we’re seeing (especially now that the economy is...
The 5 past and present InSource Presidents recently got together to talk about their experiences leading InSource, and reminisce about how they came to join the organization. The two-hour conversation lead to brainstorming, and reminiscing, and will be the topic of an...
I've been named to Graphic Design USA’s “People to Watch in 2013″ list! More here.