Brenits Creative | Insights on branding, marketing, and small business creativity

Lessons Learned Working In-House That Helped Me Be A Better Consultant

By the end of 2015, after being an in-house creative director for nearly 8 years and...

10 Ideas To Build Your Small Business brand

Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why.

Getting Mission, Vision and Values Right

Marketing Strategy

The Vision, Mission, and Values statements guide the behaviors of people in an organization. The Vision statement describes where the organization wants to be in the future; the Mission statement describes what the organization needs to do now to achieve the Vision.

Free Event: Know your "It" Factor. Brand Workshop & Lunch and Learn.

News

Join us for a brown-bag lunch and interactive workshop on Thursday, January 24th that will help each you figure out just what your own “It” is that makes your businesses so special. Moreover, once you know your “It,” you’ll be able to attract the right customers to your business.

Does My Small Business Really Need A Brand?

Brand Strategy

I think maybe people get hung up on wording. If you were to replace the word “branding” with “reputation” instead, I think I might get your attention. You care about your reputation, right?

Do You Need To Rebrand Your Business?

Brand Strategy

Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.

Four Simple Strategies to Keep Your Brand Consistent

Brand Strategy

Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.

Why You Need To Conduct A Design Audit

Brand Strategy

We all understand how important brands can be. There are brands that signify all over...

Choosing The Right Logo For Your Business

Design

A logo is a powerful visual representation of your company. It forms an impression that...

Not the same: Brand Positioning and Brand Purpose

Brand Strategy

There was a period between about 2016-2017 where many brands seemed to combine purpose...

How Much Does Branding Cost?

Brand Strategy

If you ask around for quotes on branding projects, you will get fees ranging anywhere from $1,000 to $50,000 and even higher, and this often is just for design work. You might find a freelance designer online who says they can do it for less than $500, and you can even get a logo for as low as $5 on fiver.com. The real price of branding though, is not doing anything consistently.

3 Ways To Grow Small Brands On A Limited Budget

Brand Strategy

We all understand how important brands can be. There are brands that signify all over...

When Is It Time For A Name Change?

Brand Strategy

So when should a brand look at changing its name? If you want to signal a change in strategic focus, and if the name change will serve greater meaning, resonance, and value for consumers and customers, then do it.