When you think about great branding, Coca Cola’s distinctive red and white lettering,...
10 Branding Mistakes Your Small Business is Making.
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Brand strategy, mindset, and solo-business wisdom—choose your path
Insights to Help You Build a Better Brand (and a Business That Works for You).
This is your hub for everything I write—whether you’re growing a brand with The Creative Brief or navigating the business-of-one life with Solo(ish). Explore by topic or follow the content stream that fits where you are now. Both are here to help you work smarter, show up stronger, and stay aligned with what matters most.
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Work at an agency, freelance or go in-house? Part 2
FREELANCE VERSUS THE SALARIED (IN-HOUSE) JOB. When I was just starting out, the thought of a designer going in-house was almost unheard of. We were educated to believe that the best work was being done by ad agencies and design studios, and your best bet starting out was to get a freelance gig starting at the bottom and proving yourself to move up to the juicy client work.
Work at an agency, freelance or go in-house? Part 1
It’s hard for me to believe I’ve been at this—being a design professional—for nearly 25...
Get the most ROI from training and development of staff
You’ve likely seen the meme below on LinkedIn and thought to yourself “Yes, this is so...
3 Ways to Find a Great In-House Creative Job
We’ve all heard the old saying that it’s “not what you know, but who you know” when it...
"Your Logo Is Not Your Brand" at DeskHub Oct 27th
Andy Brenits to present “Your Logo Is Not Your Brand: Strategies and Tactics for Taking Your Brand to the Next Level”.
Register today: “Your Logo Is Not Your Brand” at DeskHub 10/27
Congratulations business owner! Your small, or start-up, company is doing well…and after...
Inspiration, Career Influencers and Design Heroes
I’m one of those lucky people who knew early on what I wanted to do when I grew up, and...
Brenits teaching at Columbia University.
Andy Brenits to teach at Columbia University Beginning in August.
"Influencing the 'Buy' Decision" presented at Queen Creek Chamber of Commerce
Andy Brenits presented “Influencing The ‘Buy’ Decision” at the Queen Creek Chamber of Commerce on June 14th.
Collaboration in the Workplace: How to Overcome 7 Common Challenges
Very happy to have been a contributor to the new white paper just released:...
Andy Brenits to present at Queen Creek Chamber of Commerce.
Andy Brenits will return to the QC Chamber of Commerce beginning June 14, 2016 to give a...
Taking the In-House Management Program to New Levels
HOW recently asked me and Ed Roberts about how we approached creating the 2015 lineup of...
Career Advice and More
I was interviewed by Melissa Mazzoleni for HOW recently about leading in-house teams,...
Here Comes ‘da Judge (of the In-House Design Awards)
I'm honored to have been asked to judge the 2014 In-House Design Awards for HOW...
Program Director, 2015 HOW Conference
I've been selected to be the co-program director for the 2015 HOW Design conference,...
Big Change for In-House Designers
I was interviewed by Bryn Mooth for HOW magazine about how In-House is changing. Below...
4 Tips for Managing and Leading Creative Teams
I've had all kinds of bosses during the last twenty years. Some were great, while...
5 In-Source Presidents Get Together
The 5 past and present InSource Presidents recently got together to talk about their...
Creative Start-up, Part 12: Failure is an Option
In-House Business Startup Journal Part 12 No, the title is not a mistake. Sometimes, you...
Brenits Named to People to Watch in 2013 list!
I've been named to Graphic Design USA’s “People to Watch in 2013″ list! More here.
Creative Start-up, Part 11: Recognition & Reward
In-House Business Startup Journal Part 11 For many in-house employees, year-end reviews...
Creative Start-up, Part 10: Goal Setting
In-House Business Startup Journal Part 10 How many of us set new years resolutions...
Creative Start-up, Part 9: Performance Reviews
In-House Business Startup Journal Part 9 Well, it’s that time of year again for many...
Creative Start-up, Part 8: Admitting Mistakes
In-House Business Startup Journal Part 8 “Steve jobs would never have done that” I...
Creative Start-up, Part 7: Sell The Work, Not The Process
In-House Business Startup Journal Part 7 Any in-house creative services leader knows...
Creative Start-up, Part 6: Inviting Clients to the Party
In-House Business Startup Journal Part 6 Like any business that is launching new...
Creative Start-up, Part 5: Planning the Rollout
In-House Business Startup Journal Part 5 After a couple months of planning, the time has...
Creative Start-up, Part 4: Assessment and Planning
In-House Business Startup Journal Part 4 The first task I undertake when starting a new...
Creative Start-up, Part 3: Appearances can be Deceiving
In-House Business Startup Journal Part 3 After a few weeks on the job I have heard more...
Design Career Path Roundtable: Boston, at HOW Design Live
I'll be facilitating the Design Career Path Roundtable: Boston, at HOW Design Live.
Creative Start-up, Part 2: Talking Less and Listening More
In-House Business Startup Journal Part 2 My first few day on the job typically include...
Creative Start-up, Part 1: The New Guy In Town
In-House Business Startup Journal Part 1: I’ve had the privilege of starting a new job...
New hire on-boarding: The First 5 Days
As the day approaches for my new hire to start working with the team, I’m thinking about...
Nominated for InSource President
I'm honored to be nominated for President of the board of directors at InSource. Read...
Andy Brenits interviewed for IN-HOWse blog
I was interviewed on the HOW IN-HOWse designer blog by INvangelist Andy Epstein. To...