The Brenits Creative Blog

Insights on branding, marketing, and creative strategy.

Marketing is a Science, Branding is an Art

Marketing and branding have important roles in attracting customers and encouraging their loyalty. While marketing uses data to understand customer desires and drive actions, branding leverages creativity to forge deeper emotional connections. A strong brand also provides the foundation for effective marketing strategies and tactics.

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The Power of Persuasion: How Marketing Influences the ‘Buy’ Decision

Influencing the “buy” decision is both an art and a science. It requires a deep understanding of your audience, a clear articulation of your value proposition, and a strategic mix of marketing tactics that resonate with your target market.

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3 AI tools to use that aren’t ChatGPT

Cut through the AI hype, with practical insights for service-based SMEs. From automating customer relationship management to refining your professional writing and optimizing your calendar, these AI tools streamline your tasks and enhance productivity.

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How Flexible Is Your Logo?

An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?

Work at an agency, freelance or go in-house? Part 2

FREELANCE VERSUS THE SALARIED (IN-HOUSE) JOB. When I was just starting out, the thought of a designer going in-house was almost unheard of. We were educated to believe that the best work was being done by ad agencies and design studios, and your best bet starting out was to get a freelance gig starting at the bottom and proving yourself to move up to the juicy client work.