The more your brand enables entices, and enriches customers, evoking their positive...
The Brenits Creative Blog
Insights on branding, marketing, and creative strategy.
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50 Ways to Differentiate Your brand
Everybody wants a brand that’s different. The irony of that statement is intentional. It...
What Being An Admired Brand Does For Your Business
The American Marketing Association defines a brand as a name, term, symbol, and/or...
A Guide To Responsive Logos
To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.
Identifying Your Brand Culture
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.
The Difference Between Branding And Marketing
While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.
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