Re-imagined Website and Strategic Email Outreach Engages New and Returning Customers

The Situation

The Vegan Taste, a Phoenix-based vegan meal subscription service founded by Executive Chef Jason Wyrick in 2004, had built a loyal customer base over the years—but by 2020, the business faced new challenges.

When the COVID-19 pandemic forced Jason to close his fine-dining restaurant, Casa Terra, he turned his full attention to The Vegan Taste. The company’s simple website, limited online presence, and lack of regular customer engagement made it difficult to grow—or even maintain—subscriptions in an increasingly competitive food delivery market.

With national brands like Blue Apron and HelloFresh entering the plant-based space, The Vegan Taste needed a marketing overhaul: a stronger brand presence, a modern e-commerce experience, and a reliable system to attract and retain customers.

Our Solution

Brenits Creative partnered with Jason and his team to develop a multi-channel growth strategy centered on improving customer experience, boosting online visibility, and strengthening brand loyalty.

Our plan included five key initiatives:

1. A Conversion-Focused Website

We redesigned and rebuilt The Vegan Taste website from Wix to WordPress, integrating WooCommerce for better ordering, payments, and backend management. The new site featured:

• Streamlined navigation and a clear weekly menu display
• Branded photography highlighting Chef Jason’s dishes
• An opt-in form with an automatic discount-to-full-price conversion offer
• SEO-optimized content to attract more organic traffic

2. Targeted Online Advertising

We created Google and YouTube ad campaigns using geofencing and keyword targeting to reach Phoenix-area audiences interested in healthy eating, not just vegans. Paired with Google Analytics and keyword tracking, these campaigns consistently drove qualified leads and repeat visitors.

3. Ongoing Content and Social Media Strategy

We launched a blog—Plant-Forward—to expand SEO reach and share educational, entertaining posts about plant-based living. These articles fueled social media engagement and positioned The Vegan Taste as a trusted voice in local vegan cuisine.

4. Strategic Email Marketing

To turn one-time customers into loyal subscribers, we designed and implemented a weekly email campaign announcing each week’s menu, complete with appetizing photos and order reminders. The email list quickly grew to over 3,500 subscribers, keeping customers connected and engaged.

5. Updated Visual Identity

We refreshed The Vegan Taste’s brand identity, aligning visuals and messaging with its evolved positioning as a premium, community-minded vegan meal service.

The Outcomes & Results

The results were transformative. Within six months of launching the new website and marketing program, The Vegan Taste tripled its customer base—from fewer than 80 to nearly 300 subscribers—and exceeded its 2020 revenue goals.

Key achievements included:

• 280 regular weekly customers by year’s end (up from 70)
• 20%+ revenue increase within the first half-year
• Streamlined backend operations, improving customer management and payment tracking
• Expanded visibility across Phoenix through SEO and targeted advertising

“A big benefit of working with Brenits Creative is our improved website. It was so disjointed before, and it was hard to access customer information and know their payment history and active status. That information’s now readily available and easy to find.”

— Bill Lane, Director of Business Development, The Vegan Taste

Today, The Vegan Taste continues to thrive—supported by ongoing collaboration with Brenits Creative to refine digital marketing strategies, optimize online ads, and keep Phoenix residents eating healthy, plant-based meals delivered to their doors.