This is your hub for everything I write—whether you’re growing a brand with The Creative Brief or navigating the business-of-one life with Solo(ish). Explore by topic or follow the content stream that fits where you are now. Both are here to help you work smarter, show up stronger, and stay aligned with what matters most.
People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.
Color evokes emotional responses and creates associations that customers will connect to a brand. The colors of your brand communicate a lot.
As a business owner, it’s crucial to evaluate and update your brand periodically to stay relevant. Changes within your business directly impact its brand, and regular assessment ensures alignment with your evolving objectives and target audience.
A company’s identity extends beyond its visual representation, known as corporate identity, which contributes to brand recognition but represents only a fraction of the overall brand. The true essence of a brand lies in its intangible qualities.
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.
Move beyond visual elements and empower your employees to make on-brand decisions and become passionate brand advocates, creating a cohesive and authentic brand presence that resonates with customers and fosters long-term relationships. Brand alignment drives business success.
Launching a startup brand is an exciting and challenging journey. However, to ensure your brand’s success, it’s important to avoid common pitfalls. Here is a “To DON’T List for Startup Brands” to guide you in building a strong brand.
If you think bold, memorable branding is only available to big companies with massive marketing budgets, think again! No matter your industry, you can cultivate a distinct brand that resonates with your clients. The importance of brands is something we all understand....
I’m excited to have been interviewed by Canvas Rebel for the Storytime: The First Client series. I’m honored to be included among the other entrepreneurs who have also shared their stories.
I’m excited to have been featured in the Bouncing Back from Job Loss interview series by Bold Journey. I’m honored to be included among the other entrepreneurs who have also shared their stories.
Advertising and promotion are often used interchangeably, but they have distinct purposes and roles in the marketing mix. By understanding the objectives and benefits of each approach, marketers can make informed decisions to reach their target audience and achieve desired outcomes.
As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.
Join me LIVE on LinkedIn as I share my best tips with marketing mentor Ilise Benun on Wednesday, May 3 at 12:30 PM ET.
The right pricing strategy is crucial to the success of your brand. It should align with your brand’s values and positioning, and can create a loyal customer base, increase sales, and boost revenue. On the other hand, the wrong pricing can damage your brand’s reputation, decrease sales, and drive customers away.
Creating a brand from scratch can seem daunting, but by following these steps, you can establish a powerful and effective brand that sets your startup apart from the competition.
Managing your personal brand is an ongoing process that requires constant attention and effort to build and maintain one’s brand image. But doing so can significantly impact career success and professional relationships.
A company’s brand is its most valuable asset. Rebranding can provide significant benefits if done correctly. A brand overhaul can improve brand recognition, enhance customer engagement, and help a company stay relevant in a constantly evolving market.
In this article, we explore seven reasons why you need a brand advisor for your personal brand. Learn how a brand advisor can help you define your brand, create a strategy, develop your voice, establish authority, increase visibility, maintain consistency, and save time and energy.
Setting monthly resolutions can be a powerful tool to help you stay motivated, focused, and on track to accomplish your annual goals.
Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.
I’m excited to have been featured in the GoSolo interview series by Subkit in their Entrepreneur Stories series. I’m honored to be included among the other small business owners who have also shared their stories.
Brenits Creative has been recognized as one of Arizona’s top 30 brand strategy agencies by DesignRush, a B2B digital marketplace that connects brands with leading agencies.
During the week, people all over the world attend BNI meetings to get and give referrals. But as it turns out, few members tap into the full potential of their BNI chapter. There is a system for generating business referrals, and you have to be willing to do the hard work it takes to get them. Here are six step-by-step instructions for helping people to help you.
Going to a BNI meeting having not done any work behind the scenes is like an athlete going to the Olympics without training – neither is likely to win any medals.
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