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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.

We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience

will provide you with valuable insights and inspire you to take action to improve your brand’s performance.

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Here are some resources you might be interested in.

Creative Start-up, Part 6: Inviting Clients to the Party

In-House Business Startup Journal Part 6 Like any business that is launching new products or services, all of the planning and development we have put into the new creative services department will have been for naught if we don’t announce the launch of new processes...

Creative Start-up, Part 5: Planning the Rollout

In-House Business Startup Journal Part 5 After a couple months of planning, the time has come to institute the plans that I have been developing since the day I started. I’ve built some key relationships, assessed a few situations, identified needs, designed...

Creative Start-up, Part 4: Assessment and Planning

In-House Business Startup Journal Part 4 The first task I undertake when starting a new creative services leadership job is to assess the situation. After about a month I typically have a good understanding of what’s going on, and can start putting together my big...

Creative Start-up, Part 3: Appearances can be Deceiving

In-House Business Startup Journal Part 3 After a few weeks on the job I have heard more airing of dirty laundry than I would have expected. But, this is actually par for the course at any new job, as people begin to get comfortable with me being on the scene as a...

Creative Start-up, Part 2: Talking Less and Listening More

In-House Business Startup Journal Part 2 My first few day on the job typically include meeting lots of new people including colleagues, clients, leaders, and direct reports. Along with the usual and customary “welcome aboard” hand shaking, I’m also asked about my...

Creative Start-up, Part 1: The New Guy In Town

In-House Business Startup Journal Part 1: I’ve had the privilege of starting a new job 11 times in my career if you include the part-time after-hours teaching gigs. As such I have seen a pretty wide gamut of orientation and on-boarding programs. Some have been great,...

New hire on-boarding: The First 5 Days

As the day approaches for my new hire to start working with the team, I’m thinking about how important his first few days on the job are. These first few days are my only opportunity to make sure he has a smooth transition to his new position, and get him to want to...