Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.
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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Here are some resources you might be interested in.
A Fresh Start: Rebrand Your Business or Refresh Your Website?
No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.
I Went from In-House to Consultant—Here’s What Helped Me Succeed
By the end of 2015, after nearly eight years as an in-house creative director—and over two decades in the field—I found myself self-employed for the second time in my career. Now, as I enter my fourth year as a brand and creative strategy consultant, I recognize how the lessons I learned in-house have directly contributed to my success as a business owner. Looking back, I can also see that my consulting mindset and teaching instincts played a crucial role in leading in-house creative teams effectively.
Lessons Learned Working In-House That Helped Me Be A Better Consultant
By the end of 2015, after being an in-house creative director for nearly 8 years and working in this field for over 20 years, I found myself self-employed for the second time in my career. Now, as I enter my fourth year as a brand and creative strategy consultant, I...
10 Ideas To Build Your Small Business brand
Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why.
Getting Mission, Vision and Values Right
The Vision, Mission, and Values statements guide the behaviors of people in an organization. The Vision statement describes where the organization wants to be in the future; the Mission statement describes what the organization needs to do now to achieve the Vision.
Does My Small Business Really Need A Brand?
I think maybe people get hung up on wording. If you were to replace the word “branding” with “reputation” instead, I think I might get your attention. You care about your reputation, right?
The Changing Relationship Between In-House and Outside Agencies
In recent years, there has been a shift in power in the creative industry regarding who “owns” brand and creative work in corporate America. In-house creative teams have emerged as important players, producing some of the best creative work in design, advertising, photography, and video. This shift has led to corporations leveraging their in-house talent more than ever, with in-house teams taking on the responsibility of managing outside agency relationships.
Do You Need To Rebrand Your Business?
Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.
Four Simple Strategies to Keep Your Brand Consistent
Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.