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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Here are some resources you might be interested in.
To-Do, To-Don’t, To-Done!
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Goalsetting With A Vivid Vision Document
Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.
Plan and run better meetings
Meetings are a necessary evil in our business. Between staff meetings, project planning and review meetings, vendor meetings, and of course client meetings, its any wonder we get real work done at all. But one thing I have learned in almost 25 years in the creative...
6 Ways To Spot Cheap Logo Design
There’s only one thing worse than a cheap logo, and that’s a cheap looking logo. Even if your average consumer can’t communicate why your logo makes them feel embarrassed, disgusted, or confused, they’re still going to have that reaction anyway.
Defining Your Audio Brand Strategy
From Netflix's "Ba-Dummm!" to the "ba-da-DA-Dum" of Intel, or even the three roars of the MGM lion we associate certain sounds with brands in the same way that we do their visual logos. These "audio-logos" are so recognizable that you probably heard them in your head...
A Fresh Start: Rebrand Your Business or Refresh Your Website?
No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.
I Went from In-House to Consultant—Here’s What Helped Me Succeed
By the end of 2015, after nearly eight years as an in-house creative director—and over two decades in the field—I found myself self-employed for the second time in my career. Now, as I enter my fourth year as a brand and creative strategy consultant, I recognize how the lessons I learned in-house have directly contributed to my success as a business owner. Looking back, I can also see that my consulting mindset and teaching instincts played a crucial role in leading in-house creative teams effectively.
Lessons Learned Working In-House That Helped Me Be A Better Consultant
By the end of 2015, after being an in-house creative director for nearly 8 years and working in this field for over 20 years, I found myself self-employed for the second time in my career. Now, as I enter my fourth year as a brand and creative strategy consultant, I...
10 Ideas To Build Your Small Business brand
Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why.