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Here are some resources you might be interested in.
A good logo is a significant contributor to making that crucial first impression on a customer. Logos convey your company’s values, tell a story, and even help people trust your brand. Your company is at an immediate disadvantage if your logo does not convey the right message to a prospective customer. It could even mean the difference between selecting the competition over you.
Here are ten key elements that are essential to every good logo, regardless of industry or application. When reviewing your current logo or getting started with a new business, make sure your logo has these ten elements:
Hit the ground running in the new year with a marketing action plan. If you want to succeed in 2024, you need to start thinking about it months ahead. These 9 action items will set you up for success.
Color evokes emotional responses and creates associations that customers will connect to a brand. The colors of your brand communicate a lot.
As a business owner, it’s crucial to evaluate and update your brand periodically to stay relevant. Changes within your business directly impact its brand, and regular assessment ensures alignment with your evolving objectives and target audience.
A company’s identity extends beyond its visual representation, known as corporate identity, which contributes to brand recognition but represents only a fraction of the overall brand. The true essence of a brand lies in its intangible qualities.
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.
Move beyond visual elements and empower your employees to make on-brand decisions and become passionate brand advocates, creating a cohesive and authentic brand presence that resonates with customers and fosters long-term relationships. Brand alignment drives business success.
Launching a startup brand is an exciting and challenging journey. However, to ensure your brand’s success, it’s important to avoid common pitfalls. Here is a “To DON’T List for Startup Brands” to guide you in building a strong brand.
The right pricing strategy is crucial to the success of your brand. It should align with your brand’s values and positioning, and can create a loyal customer base, increase sales, and boost revenue. On the other hand, the wrong pricing can damage your brand’s reputation, decrease sales, and drive customers away.