We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
A strong logo creates a vital first impression, reflecting your company’s values and building trust. A poor logo can turn customers towards competitors. Ensure your logo embodies these ten crucial elements, whether evaluating an existing one or designing for a new business.
Color evokes emotional responses and creates associations that customers will connect to a brand. The colors of your brand communicate a lot.
There’s only one thing worse than a cheap logo, and that’s a cheap looking logo. Even if your average consumer can’t communicate why your logo makes them feel embarrassed, disgusted, or confused, they’re still going to have that reaction anyway.
A logo is a powerful visual representation of your company. It...
To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.
An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?