A logo is a powerful visual representation of your company. It...
Choosing The Right Logo For Your Business
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The Creative Brief
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Transforming Your Brand Culture
In the first part of this two-part series, I talked about brand...
3 Keys to Building An Admired Brand
The more your brand enables entices, and enriches customers,...
What Being An Admired Brand Does For Your Business
The American Marketing Association defines a brand as a name,...
A Guide To Responsive Logos
To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.
Identifying Your Brand Culture
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.
How Flexible Is Your Logo?
An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?