Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.

We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.
During the week, people all over the world attend BNI meetings to get and give referrals. But as it turns out, few members tap into the full potential of their BNI chapter. There is a system for generating business referrals, and you have to be willing to do the hard work it takes to get them. Here are six step-by-step instructions for helping people to help you.
Going to a BNI meeting having not done any work behind the scenes is like an athlete going to the Olympics without training – neither is likely to win any medals.
One of the most valuable and often ignored assets any business professional has is their network of personal contacts. If you keep an organized list of contacts, you’ll be able to effectively and efficiently build and deepen your relationships, ask for referrals, or simply keep in touch.
Most of us are familiar with the BNI expression 'people do...
If anyone in the room owns a business with staff, you have likely experienced “leaky bucket” syndrome where we train our team only to find a few weeks later they’ve forgotten the training. We have to keep topping off the bucket!
BNI is notorious for acronyms, and one of my favorites is the...
A timely follow-up can mean the difference between closing a sale and hearing that they hired someone else before you got around to it. Use this hack to never forget to follow-up ever again.
As you know, visitors are the lifeblood of BNI. Natural...
A steady stream of visitors is necessary to keep a chapter...
When we look at the overall levels of member engagement in...
During business networking meetings, such as BNI or Chambers of...