We all understand how important brands can be. There are...
Why You Need To Conduct A Design Audit
read more
BLOG
We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
Brand Strategy
Not the same: Brand Positioning and Brand Purpose
There was a period between about 2016-2017 where many brands...
How Much Does Branding Cost?
If you ask around for quotes on branding projects, you will get fees ranging anywhere from $1,000 to $50,000 and even higher, and this often is just for design work. You might find a freelance designer online who says they can do it for less than $500, and you can even get a logo for as low as $5 on fiver.com. The real price of branding though, is not doing anything consistently.
3 Ways To Grow Small Brands On A Limited Budget
We all understand how important brands can be. There are...
When Is It Time For A Name Change?
So when should a brand look at changing its name? If you want to signal a change in strategic focus, and if the name change will serve greater meaning, resonance, and value for consumers and customers, then do it.
5 Tips on Successful Small Business Branding
We all understand how important brands can be. There are brands...
Transforming Your Brand Culture
In the first part of this two-part series, I talked about brand...
3 Keys to Building An Admired Brand
The more your brand enables entices, and enriches customers,...
50 Ways to Differentiate Your brand
Everybody wants a brand that’s different. The irony of that...
What Being An Admired Brand Does For Your Business
The American Marketing Association defines a brand as a name,...
Identifying Your Brand Culture
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.
The Difference Between Branding And Marketing
While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.