A good logo is a significant contributor to making that crucial first impression on a customer. Logos convey your company’s values, tell a story, and even help people trust your brand. Your company is at an immediate disadvantage if your logo does not convey the right message to a prospective customer. It could even mean the difference between selecting the competition over you.

Here are ten key elements that are essential to every good logo, regardless of industry or application. When reviewing your current logo or getting started with a new business, make sure your logo has these ten elements: