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We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.

Branding
How To Wipe Out $20B Of Brand Equity

How To Wipe Out $20B Of Brand Equity

People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.

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7 Tips For A Mid-Year Brand And Marketing Checkup

7 Tips For A Mid-Year Brand And Marketing Checkup

As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.

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Discovering What Consumers Expect In A Brand

Discovering What Consumers Expect In A Brand

Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.

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