Insights to Help You Grow—Strategically and Sustainably
Brand, Messaging, and Marketing Strategy for Founder-Led Businesses
This is your go-to stream for clear, strategic thinking on how to grow your brand with intention. Whether you’re refining your positioning, clarifying your message, or figuring out why your marketing isn’t landing, you’ll find practical insights here to help you stand out and scale up.
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The Power of Referral Marketing: How to Turn Happy Customers into Loyal Advocates
Referral marketing is a powerful strategy for small businesses, using personal recommendations to build trust, attract new customers, and foster loyalty—all while keeping costs low. It reflects the quality of your business and the trust it inspires, turning happy customers into enthusiastic advocates
Beyond Scares: Building a Trustworthy Brand
The fear factor in marketing takes center stage. But is using scare tactics really the best strategy for building a brand? While fear can grab attention in the short term, it often leads to distrust and alienation among consumers. Brands that prioritize genuine connections and positive messaging are more likely to foster loyalty and long-lasting relationships.
Marketing is a Science, Branding is an Art
Marketing and branding have important roles in attracting customers and encouraging their loyalty. While marketing uses data to understand customer desires and drive actions, branding leverages creativity to forge deeper emotional connections. A strong brand also provides the foundation for effective marketing strategies and tactics.
The Power of Persuasion: How Marketing Influences the ‘Buy’ Decision
Influencing the “buy” decision is both an art and a science. It requires a deep understanding of your audience, a clear articulation of your value proposition, and a strategic mix of marketing tactics that resonate with your target market.
Use “Start, Stop, Continue” To Boost Your Brand Next Year
The “Start, Stop, Continue” method is not just an exercise in reflection; it’s a strategic tool for transformation. By methodically evaluating your past year’s efforts and planning for the future, your business is well-positioned to enter the new year with a revitalized, more effective branding and marketing strategy.
The Power of Thankfulness in Branding
Showing gratitude enhances customer loyalty, brand differentiation, and employee morale, fostering long-term success and ethical practices.
Is your brand Holding you back?
Take this 15-minute brand clarity assessment and discover what’s holding your business back—so you can fix it fast.
How Flexible Is Your Logo?
An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?