This is your go-to stream for clear, strategic thinking on how to grow your brand with intention. Whether you’re refining your positioning, clarifying your message, or figuring out why your marketing isn’t landing, you’ll find practical insights here to help you stand out and scale up.
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Your Brand Needs a Purpose: How to Define It and Why It Matters
Mission, vision, values, and positioning statements are the most widely recognized strategic tools used to define a company’s business, strategic objectives, and overall approach to reach those objectives. Another less frequently recognized strategic statement that many companies neglect to employ is the Purpose statement.
Momentum Is the Strategy: How Small Habits Build Big Brands
Success in branding and business isn’t about big breakthroughs — it’s about showing up, day after day, and doing the work that builds momentum. From sales and networking to marketing and referrals, consistency beats complexity every time. Here’s how small, steady habits create big results for solopreneurs and small businesses.
Paid, Earned, Shared, Owned: The PESO Media Mix That Builds Brands
Paid, earned, shared, and owned media make up the core mix of modern brand marketing. When these four channels work together, they create visibility, credibility, and long-term growth—helping small businesses and solopreneurs build stronger brands.
Seven Ways We Can Help You Build a Smarter, More Referable Brand
Want to know all the ways we can work together? From quick-start strategy sessions and in-depth research to ongoing advising, design, and free resources, here are seven ways we can help you build a smarter, more referable brand.
Is That a Kodak on Your Wrist?
Rolex and Kodak may seem worlds apart, but both names were deliberately invented to sound distinctive, memorable, and universally pronounceable. Their shared philosophy shows that a name doesn’t need a definition to be powerful; it needs clarity, simplicity, and room to grow into meaning. The right name can shape perception, spark emotion, and build lasting brand identity.
A Beautiful Website Won’t Fix a Broken Brand
Redesigning your website or marketing materials might seem like the fix for slow sales or outdated visuals—but if your brand strategy is unclear, even the best-looking materials will fall flat. When brand positioning, strategy, and design are out of sync, your marketing won’t deliver results. Aligning your message, visuals, and marketing approach creates a strong foundation that helps your website and collateral attract and convert the right audience.
Is your brand Holding you back?
Take this 15-minute brand clarity assessment and discover what’s holding your business back—so you can fix it fast.
Transforming Your Brand Culture
In the first part of this two-part series, I talked about brand cultures that focus on...
3 Keys to Building An Admired Brand
The more your brand enables entices, and enriches customers, evoking their positive...
What Being An Admired Brand Does For Your Business
The American Marketing Association defines a brand as a name, term, symbol, and/or...
A Guide To Responsive Logos
To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.
Identifying Your Brand Culture
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.
How Flexible Is Your Logo?
An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?