This is your go-to stream for clear, strategic thinking on how to grow your brand with intention. Whether you’re refining your positioning, clarifying your message, or figuring out why your marketing isn’t landing, you’ll find practical insights here to help you stand out and scale up.
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Is That a Kodak on Your Wrist?
Rolex and Kodak may seem worlds apart, but both names were deliberately invented to sound distinctive, memorable, and universally pronounceable. Their shared philosophy shows that a name doesn’t need a definition to be powerful; it needs clarity, simplicity, and room to grow into meaning. The right name can shape perception, spark emotion, and build lasting brand identity.
A Beautiful Website Won’t Fix a Broken Brand
Redesigning your website or marketing materials might seem like the fix for slow sales or outdated visuals—but if your brand strategy is unclear, even the best-looking materials will fall flat. When brand positioning, strategy, and design are out of sync, your marketing won’t deliver results. Aligning your message, visuals, and marketing approach creates a strong foundation that helps your website and collateral attract and convert the right audience.
What Your Pricing Says About Your Brand (and Why It Matters)
Pricing communicates more than cost—it signals value, shapes perception, and positions your brand in the marketplace. Whether it’s Evian vs. store-brand water or a consultant who’s “not cheap but worth it,” pricing influences how others talk about you. A strategic approach to pricing can elevate your brand, attract the right clients, and reinforce your reputation.
The Power of Referral Marketing: How to Turn Happy Customers into Loyal Advocates
Referral marketing is a powerful strategy for small businesses, using personal recommendations to build trust, attract new customers, and foster loyalty—all while keeping costs low. It reflects the quality of your business and the trust it inspires, turning happy customers into enthusiastic advocates
Beyond Scares: Building a Trustworthy Brand
The fear factor in marketing takes center stage. But is using scare tactics really the best strategy for building a brand? While fear can grab attention in the short term, it often leads to distrust and alienation among consumers. Brands that prioritize genuine connections and positive messaging are more likely to foster loyalty and long-lasting relationships.
Marketing is a Science, Branding is an Art
Marketing and branding have important roles in attracting customers and encouraging their loyalty. While marketing uses data to understand customer desires and drive actions, branding leverages creativity to forge deeper emotional connections. A strong brand also provides the foundation for effective marketing strategies and tactics.
Is your brand Holding you back?
Take this 15-minute brand clarity assessment and discover what’s holding your business back—so you can fix it fast.
What Being An Admired Brand Does For Your Business
The American Marketing Association defines a brand as a name, term, symbol, and/or...
A Guide To Responsive Logos
To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.
Identifying Your Brand Culture
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.
How Flexible Is Your Logo?
An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?