This is where I share what I’m thinking, seeing, and learning as I work with founders, solopreneurs, and small teams—across brand strategy, marketing, focus, and building a business that actually works. You’ll find long-form insights alongside timely notes and announcements, all designed to help you make clearer decisions, reduce unnecessary complexity, and move forward with confidence.
In-House Business Startup Journal Part 5 After a couple months of planning, the time has come to institute the plans that I have been developing since the day I started. I’ve built some key relationships, assessed a few situations, identified needs, designed...
In-House Business Startup Journal Part 4 The first task I undertake when starting a new creative services leadership job is to assess the situation. After about a month I typically have a good understanding of what’s going on, and can start putting together my big...
In-House Business Startup Journal Part 3 After a few weeks on the job I have heard more airing of dirty laundry than I would have expected. But, this is actually par for the course at any new job, as people begin to get comfortable with me being on the scene as a...
I'll be facilitating the Design Career Path Roundtable: Boston, at HOW Design Live.
In-House Business Startup Journal Part 2 My first few day on the job typically include meeting lots of new people including colleagues, clients, leaders, and direct reports. Along with the usual and customary “welcome aboard” hand shaking, I’m also asked about my...
In-House Business Startup Journal Part 1: I’ve had the privilege of starting a new job 11 times in my career if you include the part-time after-hours teaching gigs. As such I have seen a pretty wide gamut of orientation and on-boarding programs. Some have been great,...
As the day approaches for my new hire to start working with the team, I’m thinking about how important his first few days on the job are. These first few days are my only opportunity to make sure he has a smooth transition to his new position, and get him to want to...
I'm honored to be nominated for President of the board of directors at InSource. Read more.
I was interviewed on the HOW IN-HOWse designer blog by INvangelist Andy Epstein. To listen to the interviews, click the links below. You can read part one here, and part two here.
Andy Brenits, InSource Vice President, has been promoted to Associate Director of National Design at KPMG in Montvale, New Jersey
Andy Brenits, Manager of National Design at KPMG in Montvale, New Jersey, has been elected to Vice President of InSource.
I'm honored to have been asked to join the board of directors of InSource, an association dedicated to the needs on in-house designers.
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