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We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
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Marketing is a Science, Branding is an Art
Marketing and branding have important roles in attracting customers and encouraging their loyalty. While marketing uses data to understand customer desires and drive actions, branding leverages creativity to forge deeper emotional connections. A strong brand also provides the foundation for effective marketing strategies and tactics.
The Power of Persuasion: How Marketing Influences the ‘Buy’ Decision
Influencing the “buy” decision is both an art and a science. It requires a deep understanding of your audience, a clear articulation of your value proposition, and a strategic mix of marketing tactics that resonate with your target market.
3 AI tools to use that aren’t ChatGPT
Cut through the AI hype, with practical insights for service-based SMEs. From automating customer relationship management to refining your professional writing and optimizing your calendar, these AI tools streamline your tasks and enhance productivity.
Use “Start, Stop, Continue” To Boost Your Brand Next Year
The “Start, Stop, Continue” method is not just an exercise in reflection; it’s a strategic tool for transformation. By methodically evaluating your past year’s efforts and planning for the future, your business is well-positioned to enter the new year with a revitalized, more effective branding and marketing strategy.
The Power of Thankfulness in Branding
Showing gratitude enhances customer loyalty, brand differentiation, and employee morale, fostering long-term success and ethical practices.
Fear, Trust, and Loyalty: The Emotional Trifecta in Branding
Have you ever felt an inexplicable connection with a brand? It might not just be about their product or service but the emotions they evoke in you.
10 Logo Design Tips for Clients
A strong logo creates a vital first impression, reflecting your company’s values and building trust. A poor logo can turn customers towards competitors. Ensure your logo embodies these ten crucial elements, whether evaluating an existing one or designing for a new business.
9-Point Year-End Marketing Action Plan
Hit the ground running in the new year with a marketing action plan. If you want to succeed in 2024, you need to start thinking about it months ahead. These 9 action items will set you up for success.
How To Wipe Out $20B Of Brand Equity
People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.
What Color Says About Your Brand
Color evokes emotional responses and creates associations that customers will connect to a brand. The colors of your brand communicate a lot.
Adapting to Change: Why Your Brand Needs To Evolve as Your Business Grows
As a business owner, it’s crucial to evaluate and update your brand periodically to stay relevant. Changes within your business directly impact its brand, and regular assessment ensures alignment with your evolving objectives and target audience.