Your FREE Finding your “it” Factor E-Course is on its Way!

Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.

Before you go, we want to remind you to check your spam (or junk) folder in case you don’t see the welcome email.

If you do find it there, please add us to your list of safe senders to ensure you receive our future emails. If you use Gmail, drag that first email into your primary tab.

We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.

We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience

will provide you with valuable insights and inspire you to take action to improve your brand’s performance.

We’re committed to protecting your privacy and will never share your information with third parties. If you enjoyed using the brand checkup and found it helpful, please consider sharing it with your colleagues or friends who might also benefit from it.

Thank you again for signing up for this course. We’re always here to help, so don’t hesitate to reach out to us with any questions.

If you don’t see my email within 15 minutes, check your JUNK folder. If you still don’t see it, drop us a line, and we’ll personally send it to you.

Here are some resources you might be interested in.

What Being An Admired Brand Does For Your Business

The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of the competition. However, we argue that a brand is...

Identifying Your Brand Culture

Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.

The Difference Between Branding And Marketing

The Difference Between Branding And Marketing

While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.

The Difference Between Branding, Identity & Logo Design

I often talk about how your logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. Here is some clarification of the differences between...

10 Branding Mistakes Your Small Business is Making.

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of...