Your FREE Finding your “it” Factor E-Course is on its Way!

Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.

Before you go, we want to remind you to check your spam (or junk) folder in case you don’t see the welcome email.

If you do find it there, please add us to your list of safe senders to ensure you receive our future emails. If you use Gmail, drag that first email into your primary tab.

We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.

We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience

will provide you with valuable insights and inspire you to take action to improve your brand’s performance.

We’re committed to protecting your privacy and will never share your information with third parties. If you enjoyed using the brand checkup and found it helpful, please consider sharing it with your colleagues or friends who might also benefit from it.

Thank you again for signing up for this course. We’re always here to help, so don’t hesitate to reach out to us with any questions.

If you don’t see my email within 15 minutes, check your JUNK folder. If you still don’t see it, drop us a line, and we’ll personally send it to you.

Here are some resources you might be interested in.

Scare Tactics In Branding and Marketing

Scare Tactics In Branding and Marketing

Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...

How Writing Helps Me Talk About What I Do

How Writing Helps Me Talk About What I Do

I attend a fair amount of networking events every month. As an entrepreneur providing expertise, doing it (mostly) on my own, I get most of my new business leads through referrals. So going to 7 to 10 gatherings per month to meet other entrepreneurs - some of whom...

Goalsetting With A Vivid Vision Document

Goalsetting With A Vivid Vision Document

Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.

A Fresh Start: Rebrand Your Business or Refresh Your Website?

A Fresh Start: Rebrand Your Business or Refresh Your Website?

No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.

Getting Mission, Vision and Values Right

Getting Mission, Vision and Values Right

The Vision, Mission, and Values statements guide the behaviors of people in an organization. The Vision statement describes where the organization wants to be in the future; the Mission statement describes what the organization needs to do now to achieve the Vision.

Does My Small Business Really Need A Brand?

Does My Small Business Really Need A Brand?

I think maybe people get hung up on wording. If you were to replace the word “branding” with “reputation” instead, I think I might get your attention. You care about your reputation, right?

Do You Need To Rebrand Your Business?

Do You Need To Rebrand Your Business?

Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.