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Here are some resources you might be interested in.
How To Wipe Out $20B Of Brand Equity
People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.
What Color Says About Your Brand
Color evokes emotional responses and creates associations that customers will connect to a brand. The colors of your brand communicate a lot.
Adapting to Change: Why Your Brand Needs To Evolve as Your Business Grows
As a business owner, it’s crucial to evaluate and update your brand periodically to stay relevant. Changes within your business directly impact its brand, and regular assessment ensures alignment with your evolving objectives and target audience.
Beyond Logos: Exploring the Intangible Side of Branding
A company’s identity extends beyond its visual representation, known as corporate identity, which contributes to brand recognition but represents only a fraction of the overall brand. The true essence of a brand lies in its intangible qualities.
Social Media: A Marketing Tactic or Strategy?
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.
The Power of Brand Alignment: Empowering Employees to Make On-Brand Decisions
Move beyond visual elements and empower your employees to make on-brand decisions and become passionate brand advocates, creating a cohesive and authentic brand presence that resonates with customers and fosters long-term relationships. Brand alignment drives business success.
To DON’T List for Startup Brands: Avoiding Pitfalls of Building a Strong Brand
Launching a startup brand is an exciting and challenging journey. However, to ensure your brand’s success, it’s important to avoid common pitfalls. Here is a “To DON’T List for Startup Brands” to guide you in building a strong brand.
To DON’T List for Startup Brands: Avoiding Pitfalls of Building a Strong Brand
Launching a startup is an exciting journey. To ensure your brand’s success, use this “To DON’T List to guide you in building a strong brand.
5 Tips for Building a Strong Brand for Your Small Business
If you think bold, memorable branding is only available to big companies with massive marketing budgets, think again! No matter your industry, you can cultivate a distinct brand that resonates with your clients. The importance of brands is something we all understand....