The Creative Brief Archives : Brenits Creative

Redesigning your website or marketing materials might seem like the fix for slow sales or outdated visuals—but if your brand strategy is unclear, even the best-looking materials will fall flat. When brand positioning, strategy, and design are out of sync, your marketing won’t deliver results. Aligning your message, visuals, and marketing approach creates a strong foundation that helps your website and collateral attract and convert the right audience.

What Your Pricing Says About Your Brand (and Why It Matters)

Pricing communicates more than cost—it signals value, shapes perception, and positions your brand in the marketplace. Whether it’s Evian vs. store-brand water or a consultant who’s “not cheap but worth it,” pricing influences how others talk about you. A strategic approach to pricing can elevate your brand, attract the right clients, and reinforce your reputation.

The Power of Referral Marketing: How to Turn Happy Customers into Loyal Advocates

Referral marketing is a powerful strategy for small businesses, using personal recommendations to build trust, attract new customers, and foster loyalty—all while keeping costs low. It reflects the quality of your business and the trust it inspires, turning happy customers into enthusiastic advocates

Beyond Scares: Building a Trustworthy Brand

The fear factor in marketing takes center stage. But is using scare tactics really the best strategy for building a brand? While fear can grab attention in the short term, it often leads to distrust and alienation among consumers. Brands that prioritize genuine connections and positive messaging are more likely to foster loyalty and long-lasting relationships.

Marketing is a Science, Branding is an Art

Marketing and branding have important roles in attracting customers and encouraging their loyalty. While marketing uses data to understand customer desires and drive actions, branding leverages creativity to forge deeper emotional connections. A strong brand also provides the foundation for effective marketing strategies and tactics.

The Power of Persuasion: How Marketing Influences the ‘Buy’ Decision

Influencing the “buy” decision is both an art and a science. It requires a deep understanding of your audience, a clear articulation of your value proposition, and a strategic mix of marketing tactics that resonate with your target market.

Use “Start, Stop, Continue” To Boost Your Brand Next Year

The “Start, Stop, Continue” method is not just an exercise in reflection; it’s a strategic tool for transformation. By methodically evaluating your past year’s efforts and planning for the future, your business is well-positioned to enter the new year with a revitalized, more effective branding and marketing strategy.

The Power of Thankfulness in Branding

Showing gratitude enhances customer loyalty, brand differentiation, and employee morale, fostering long-term success and ethical practices.

Fear, Trust, and Loyalty: The Emotional Trifecta in Branding

Have you ever felt an inexplicable connection with a brand? It might not just be about their product or service but the emotions they evoke in you.

10 Logo Design Tips for Clients

Visual Identity & Design

A strong logo creates a vital first impression, reflecting your company’s values and building trust. A poor logo can turn customers towards competitors. Ensure your logo embodies these ten crucial elements, whether evaluating an existing one or designing for a new business.

9-Point Year-End Marketing Action Plan

Hit the ground running in the new year with a marketing action plan. If you want to succeed in 2024, you need to start thinking about it months ahead. These 9 action items will set you up for success.

How To Wipe Out $20B Of Brand Equity

People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.

What Color Says About Your Brand

Visual Identity & Design

Color evokes emotional responses and creates associations that customers will connect to a brand. The colors of your brand communicate a lot.

Adapting to Change: Why Your Brand Needs To Evolve as Your Business Grows

As a business owner, it’s crucial to evaluate and update your brand periodically to stay relevant. Changes within your business directly impact its brand, and regular assessment ensures alignment with your evolving objectives and target audience.

Beyond Logos: Exploring the Intangible Side of Branding

A company’s identity extends beyond its visual representation, known as corporate identity, which contributes to brand recognition but represents only a fraction of the overall brand. The true essence of a brand lies in its intangible qualities.

Social Media: A Marketing Tactic or Strategy?

While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.

The Power of Brand Alignment: Empowering Employees to Make On-Brand Decisions

Move beyond visual elements and empower your employees to make on-brand decisions and become passionate brand advocates, creating a cohesive and authentic brand presence that resonates with customers and fosters long-term relationships. Brand alignment drives business success.

To DON’T List for Startup Brands: Avoiding Pitfalls of Building a Strong Brand

Launching a startup brand is an exciting and challenging journey. However, to ensure your brand’s success, it’s important to avoid common pitfalls. Here is a “To DON’T List for Startup Brands” to guide you in building a strong brand.

5 Tips for Building a Strong Brand for Your Small Business

If you think bold, memorable branding is only available to big...

Advertising and Promotion: Understanding the Key Distinctions

Advertising and promotion are often used interchangeably, but they have distinct purposes and roles in the marketing mix. By understanding the objectives and benefits of each approach, marketers can make informed decisions to reach their target audience and achieve desired outcomes.

7 Tips For A Mid-Year Brand And Marketing Checkup

As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.

The Power of Pricing: How to Make Your Brand Stand Out

The right pricing strategy is crucial to the success of your brand. It should align with your brand’s values and positioning, and can create a loyal customer base, increase sales, and boost revenue. On the other hand, the wrong pricing can damage your brand’s reputation, decrease sales, and drive customers away.

Brand Overhaul: The Strategic Benefits of Rebranding Your Business

A company’s brand is its most valuable asset. Rebranding can provide significant benefits if done correctly. A brand overhaul can improve brand recognition, enhance customer engagement, and help a company stay relevant in a constantly evolving market.

The Marketing Mix

Even after 40 years (or 60 in the case of the original P’s), the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.

Talking the Talk: The Marketing Lexicon

Like any specialty, marketing has a language of its own. Recognizing some important terms and dropping them into conversations when talking to your marketing consultant would help us solve your business challenges.

Your Website Is For Your Prospects

Your website is a reflection of your business, the value you offer your prospects, and what it’s going to be like working with you.

How I Killed (and Fixed) My Email Campaigns

It took just ten minutes to update my DNS settings, and almost two weeks to fix the problem I created. This article is a cautionary tale of letting better get in the way of good enough.

Don’t Stop Marketing

Branding & Positioning, Naming

Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.

How To Name Your Brand

Effective brand naming isn’t emotional or political—it’s strategic. It should align with your positioning, resonate with your audience, and be memorable enough to stand on its own. More than a trivial detail, a name plays a critical role in shaping perception, signaling value, and reinforcing your brand’s promise. A weak or confusing name can dilute impact and force your brand to work harder to stay top of mind. Ultimately, naming is both a creative and disciplined process that deserves as much attention as any other aspect of branding.

The Difference Between Marketing Strategy and Tactics

Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?

40+ Types of Marketing for Your Business

Like many non-marketers, you might think that marketing is...

How Writing Helps Me Talk About What I Do

I attend a fair amount of networking events every month. As an...

Goalsetting With A Vivid Vision Document

Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.

6 Ways To Spot Cheap Logo Design

Visual Identity & Design

There’s only one thing worse than a cheap logo, and that’s a cheap looking logo. Even if your average consumer can’t communicate why your logo makes them feel embarrassed, disgusted, or confused, they’re still going to have that reaction anyway.

A Fresh Start: Rebrand Your Business or Refresh Your Website?

No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.

Getting Mission, Vision and Values Right