We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
If you ask around for quotes on branding projects, you will get fees ranging anywhere from $1,000 to $50,000 and even higher, and this often is just for design work. You might find a freelance designer online who says they can do it for less than $500, and you can even get a logo for as low as $5 on fiver.com. The real price of branding though, is not doing anything consistently.
We all understand how important brands can be. There are...
So when should a brand look at changing its name? If you want to signal a change in strategic focus, and if the name change will serve greater meaning, resonance, and value for consumers and customers, then do it.
As a design professional with almost 25 years of experience, I have worked in various roles, including as a freelancer, in-house creative services leader, creative director, and educator. There are three career paths available to creative – agency, freelance, and in-house – and choosing which one is right for you depends on four factors: stability, money, advancement, and passion.
We all understand how important brands can be. There are brands...
Everybody wants a brand that’s different. The irony of that...
While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.
I often talk about how your logo is not your brand, nor is it...
When you think about great branding, Coca Cola’s distinctive...