Workshop

Your “It” Factor, Defined

A 6-Day Guided Brand Positioning Workshop

Most businesses struggle to clearly explain why someone should choose them.

This workshop is designed to fix that.

A short, structured workshop to help you define what makes your business different, valuable, and worth choosing.

This is a paid, small-group workshop with limited spots.

WORKSHOP ACCESS

Join the Interest List

Join the list to be notified when enrollment opens.

This workshop is offered as a small, cohort-based experience a few times per year.

Use the form to add your name to the list to be notified when the next cohort opens.

Next cohort opens: June 1, 2026

Enrollment is announced by email only.

WORKSHOP FORMAT

What to Expect

A simple, structured process to help you think clearly about your brand.

Over six days, you’ll work through a series of short, focused exercises designed to clarify your brand from the inside out.

Each day includes:

→ A short guided session (5–10 minutes)

→ One practical exercise

→ A clear next step

By the end of the workshop, you’ll have language you can actually use to describe what you do and why it matters.

PROCESS

How It Works

One focused exercise per day, designed to build toward a clear outcome.

This is not a course. It’s a structured working session.

You’ll move through one exercise per day, alongside a small group of other business owners, with the option to share insights and ask questions along the way.

The goal isn’t to learn more.

It’s to leave with clarity.

FIT

Who This Is For

For business owners who know their positioning needs to catch up to their growth.

This is not a course. It’s a structured working session.

You’ll move through one exercise per day, alongside a small

This workshop is a good fit if you:

→ Know your business has evolved, but your messaging hasn’t caught up

→ Have trouble clearly explaining what makes you different

→ Want to sharpen your positioning before investing in branding or marketing

group of other business owners, with the option to share insights and ask questions along the way.

The goal isn’t to learn more.

It’s to leave with clarity.

OUTCOME

What You’ll Walk Away With

Clear, usable language you can apply immediately across your business.

By the end of the six days, you’ll have:

→ A clear definition of your brand personality and tone

→ A stronger understanding of your audience and how to connect with them

→ A simple, usable positioning statement

→ A foundation you can use across your messaging, website, and content

A SIMPLE TRUTH

A Final Note

Most businesses don’t struggle with ideas. They struggle with clarity.

Most business owners have a sense of what makes them different.

They just haven’t taken the time to clearly define it.