Setting monthly resolutions can be a powerful tool to help you stay motivated, focused, and on track to accomplish your annual goals.
The Power of Monthly Resolutions: How to Achieve Your Goals in Smaller Steps
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Insights & Updates
Build a Better Brand, and Business, That Works for You.
Insights & Updates
Insights to Help You Build a Better Brand, and Business, That Works for You.
This is where I share what I’m thinking, seeing, and learning as I work with founders, solopreneurs, and small teams—across brand strategy, marketing, focus, and building a business that actually works. You’ll find long-form insights alongside timely notes and announcements, all designed to help you make clearer decisions, reduce unnecessary complexity, and move forward with confidence.
Discovering What Consumers Expect In A Brand
Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.
Six Steps To Get More Referrals From Your Network
Referrals don’t happen by chance. They come from trust, clarity, and consistency. Build credibility, clearly define your ideal client, show your network how to spot opportunities, and make it easy to refer you. Give referrals first, and always show appreciation. Over time, your network becomes an active source of growth.
How to Evaluate Your Business Contact Network
One of the most valuable and often ignored assets any business professional has is their network of personal contacts. If you keep an organized list of contacts, you’ll be able to effectively and efficiently build and deepen your relationships, ask for referrals, or simply keep in touch.
Never Forget to Follow-up Ever Again.
A timely follow-up can mean the difference between closing a sale and hearing that they hired someone else before you got around to it. Use this hack to never forget to follow-up ever again.
Present Like a Pro
Are you stressed about your next networking presentation? Wondering if your message will land or if anyone will remember what you said? Most people approach these moments the wrong way. They think it’s about standing up, running through a few slides, telling a...
Brand Marketing Is Like Planting Trees
Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.
How To Use Social Networks to…Network
If you’re like me, you have changed your approach to networking over the last seven months. As we have learned in our chapter, we can all find new clients by watching out for each other on Facebook. But Social networks are multifaceted tools being used to create awareness, promote, and build relationships!
Networking Virtually…tips for the new normal
With social distancing becoming the norm, networking has moved to online platforms, but it is still an essential tool for building relationships. To be successful, you must have the right mindset, where you focus on how you can help others, not how they can help you. This approach builds mutually beneficial relationships, which is the goal of networking. You can start by nurturing existing relationships, checking in on close friends, family, and colleagues. To meet new people, you can target specific groups or be open to random connections. Allocating just 30 minutes a day to LinkedIn can be an effective way to network online by skimming your feed, commenting on relevant articles, and sending personalized messages to your connections.
The Marketing Mix
Even after 40 years (or 60 in the case of the original P’s), the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.
Talking the Talk: The Marketing Lexicon
Like any specialty, marketing has a language of its own. Recognizing some important terms and dropping them into conversations when talking to your marketing consultant would help us solve your business challenges.
The Fortune is in the Follow Up
A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
