Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.
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We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
The Difference Between Branding And Marketing
While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.
The Difference Between Branding, Identity & Logo Design
I often talk about how your logo is not your brand, nor is it...
How Flexible Is Your Logo?
An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?
10 Branding Mistakes Your Small Business is Making.
When you think about great branding, Coca Cola’s distinctive...
Work at an agency, freelance or go in-house? Part 2
FREELANCE VERSUS THE SALARIED (IN-HOUSE) JOB. When I was just starting out, the thought of a designer going in-house was almost unheard of. We were educated to believe that the best work was being done by ad agencies and design studios, and your best bet starting out was to get a freelance gig starting at the bottom and proving yourself to move up to the juicy client work.
Work at an agency, freelance or go in-house? Part 1
It’s hard for me to believe I’ve been at this—being a design...
Get the most ROI from training and development of staff
You’ve likely seen the meme below on LinkedIn and thought to...
3 Ways to Find a Great In-House Creative Job
We’ve all heard the old saying that it’s “not what you know,...
"Your Logo Is Not Your Brand" at DeskHub Oct 27th
Andy Brenits to present “Your Logo Is Not Your Brand: Strategies and Tactics for Taking Your Brand to the Next Level”.
Register today: “Your Logo Is Not Your Brand” at DeskHub 10/27
Congratulations business owner! Your small, or start-up,...
Inspiration, Career Influencers and Design Heroes
I’m one of those lucky people who knew early on what I wanted...