A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
The Fortune is in the Follow Up
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We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
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Your Website Is For Your Prospects
Your website is a reflection of your business, the value you offer your prospects, and what it’s going to be like working with you.
Brand Marketing in a time of COVID-19
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
How I Killed (and Fixed) My Email Campaigns
It took just ten minutes to update my DNS settings, and almost two weeks to fix the problem I created. This article is a cautionary tale of letting better get in the way of good enough.
Don’t Stop Marketing
Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.
We’re all working from home now.
Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.
How To Name Your Brand
To remind us that names have only as much power as we give...
How Behaving Like A Consultant Made Me A Better In-House Corporate Creative
Last year I wrote about some lessons learned while working...
The Difference Between Marketing Strategy and Tactics
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
40+ Types of Marketing for Your Business
Like many non-marketers, you might think that marketing is...
How We Gained Clarity, Focus and Growth With a Rebrand
Our organization, the Early Childhood Educators of Reformed...
The Care and Craft of Brenits Creative, in Our Client’s Words
My experience with Brenits Creative has been fantastic. I wish...