A logo is a powerful visual representation of your company. It...
![Choosing The Right Logo For Your Business](https://brenits.com/wp-content/uploads/2018/08/chosing_logo-1-1080x675.jpg)
We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
A logo is a powerful visual representation of your company. It...
There was a period between about 2016-2017 where many brands...
If you ask around for quotes on branding projects, you will get fees ranging anywhere from $1,000 to $50,000 and even higher, and this often is just for design work. You might find a freelance designer online who says they can do it for less than $500, and you can even get a logo for as low as $5 on fiver.com. The real price of branding though, is not doing anything consistently.
We all understand how important brands can be. There are...
So when should a brand look at changing its name? If you want to signal a change in strategic focus, and if the name change will serve greater meaning, resonance, and value for consumers and customers, then do it.
We all understand how important brands can be. There are brands...
In the first part of this two-part series, I talked about brand...
The more your brand enables entices, and enriches customers,...
Everybody wants a brand that’s different. The irony of that...
The American Marketing Association defines a brand as a name,...
To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.